Discover some of our most exciting branding, digital, and campaign projects for clients like Nike, Hugo Boss, Zalando, and many other brands.

Client Projects & Case Studies – HY.AM STUDIOS

Find out how we supported Adidas in its powerful CH3 Olympic campaign. HY.AM STUDIOS are experts in branding and marketing.

Adidas - Paris Olympics Brand Campaign – HY.AM STUDIOS

Paris Olympics Brand Campaign

Find out how we supported Hugo Boss in its successful brand relaunch. HY.AM STUDIOS are experts in branding and marketing.

Hugo Boss - Brand Refresh  – HY.AM STUDIOS

Brand Refresh

Find out how we supported LFDY in creating a cutting-edge digital experience. HY.AM STUDIOS are experts in branding and marketing.

Live Fast Die Young - Online Shop Redesign – HY.AM STUDIOS

Online Shop Redesign

During EURO 2024, adidas turned Berlin’s Platz der Republik into the Home of adidas Football — a cultural epicentre for fans, creators, and the game itself. From daily publishing to fan-driven activations, we helped adidas stay at the centre of the conversation — before, during, and after every match.

Adidas - Home of adidas Football – Culture. Community. Kick-off. – HY.AM STUDIOS

Home of adidas Football – Culture. Community. Kick-off.

In just 8 weeks, we teamed up with Allies of Skin to launch THE ONE SPF 50 Invisible Sunscreen Gel—a product six years in the making. Tasked with creative direction, production, and post, we ditched the typical beauty playbook to craft a campaign that was as raw and unfiltered as it was elevated.

Allies of Skin - Radical Transparency: THE ONE SPF 50 Campaign – HY.AM STUDIOS

Radical Transparency: THE ONE SPF 50 Campaign

A one-day spring activation for Lime in partnership with Matchasome brought movement, matcha, and music to the streets of Berlin. From flower giveaways to influencer content, this campaign turned the energy of spring into a real-world moment of joy, culture, and connection.

Lime Pop-Up in Berlin - HY.AM STUDIOS

Spring Starts Here: Lime x Matchasome

To launch Union Berlin Women’s third kit, HY.AM STUDIOS partnered with adidas on a social-first campaign—featuring real fan moments, standout players, and emotional storytelling to build visibility beyond Köpenick.

Adidas x Union Berlin Women Campaign – HY.AM STUDIOS

Beyond the Game

HUGO, the sister brand of BOSS, connected with a younger, progressive audience through creative global campaigns. By leveraging TikTok and in-game ads on platforms like Roblox, HUGO's message resonated with the next generation, showcasing the brand's individuality and innovation.

HUGO BOSS - HUGO - Collection Social & Display Ads – HY.AM STUDIOS

Hugo Collection

For GIZEH, we developed and launched an original YouTube show format—Munchie Match—from first spark to final cut. What started as a simple idea turned into a full-fledged dating-meets-food concept, blending real blind dates with Berlin’s tastiest culinary hotspots. From naming and concepting to end-to-end production and launch campaign, we built a format that feels fresh, entertaining, and made for the YouTube generation.

Gizeh - Munchie Match YouTube show format - HY.AM STUDIOS

Munchie Match – first dates, real vibes

Find out how we designed a modern website for Yorck Kinogruppe. HY.AM STUDIOS are the experts in user experience and ecommerce.

Yorck - A digital home for Berlin film lovers – HY.AM STUDIOS

A digital home for Berlin Film lovers.

Through two seasonal activations in Berlin, HY.AM STUDIOS helped reposition Daniel Wellington in the German market. With elevated experiences, standout content, and a long-term creator community, the campaign marked a bold shift from product-first to culture-led.

Daniel Wellington Brand Activation Berlin – HY.AM STUDIOS

Reintroducing Daniel Wellington

To celebrate the 50th anniversary of the Berlin Marathon, Adidas launched a limited-edition collection spotlighting the Adizero Boston 12 and Adizero Pro 3 shoes. We were tasked with creating a campaign to amplify the collection’s unique blend of performance and heritage. Leading the concept, art direction, production, and post-production, we developed two distinct narratives: one celebrating the pure joy of running, and the other emphasizing the relentless drive for peak performance.

Adidas - Adizero Berlin Marathon Campaign – HY.AM STUDIOS

Adizero Berlin Marathon Campaign

Discover how we helped PESO craft a modern e-commerce experience. HY.AM STUDIOS are experts in branding and marketing.

PESO - Online Shop Redesign – HY.AM STUDIOS

Find out how we created a modern user experience for Walter Knoll. HY.AM STUDIOS are experts in branding and marketing.

Walter Knoll - The furniture brand of modernity – HY.AM STUDIOS

The furniture brand of modernity

BOSS tasked us with creating social media and display ads to engage a younger, fashion-forward audience. We developed bold visuals and messaging that showcased the collection’s modern aesthetics, appealing to today’s digital-savvy demographic.

Hugo Boss - Boss Collection – HY.AM STUDIOS

Boss Collection

To launch Hinge’s Prompt Polls feature in Germany, HY.AM partnered with LAP Coffee to deliver a culturally attuned activation—combining brand experience, curated talent, and social-first content in a one-day pop-up.

Hinge x LAP Pop-up Event – HY.AM STUDIOS

In the Right Hands

Find out how we helped gitti create a new, more inclusive beauty industry. HY.AM STUDIOS are experts in branding and e-commerce.

Gitti - A better beauty brand – HY.AM STUDIOS

A better beauty brand

Gizeh, Europe’s leading recreational smoking accessories brand, engaged us with the marketing and communication of their new brand positioning. As part of our long-term collaboration as their digital and social lead agency, we completely reimagined their website, redesigning the customer journey to deliver a striking yet highly functional mobile-first experience, featuring an editorially-inspired layout that spotlights Gizeh’s community and products.

Gizeh - Digital Hub – HY.AM STUDIOS

Digital Hub

Find out how we supported Nike with its brand awareness campaign. HY.AM STUDIOS are experts in branding and marketing.

Nike - All Football Everything – HY.AM STUDIOS

All Football Everything

For International Women’s Day 2025, together with adidas Germany, we set out to celebrate the women who break barriers—not just for themselves, but for every girl who follows. “FIRST. BUT NOT LAST.” is a social-first campaign spotlighting female athletes whose first steps spark change, creating space and hope for others to rise.

Adidas - “First. But Not Last.” for IWD 2025 – HY.AM STUDIOS

“First. But Not Last.” for IWD 2025

Find out how we supported mint & berry with their brand awareness campaign. HY.AM STUDIOS are the experts for branding and marketing.

mint & berry - The world needs more romance – HY.AM STUDIOS

The world needs more romance

Transformania was a two-day brand experience built for Goldwell stylists—blending hands-on education, content creation, and social-first storytelling in one creative playground. Designed and delivered by HY.AM STUDIOS in Berlin.

Transformania by Goldwell – HY.AM STUDIOS

Transformania

For International Women's Day, we teamed up with Adidas to celebrate female solidarity. We followed a vibrant group of elderly women who share their love of swimming, showing that age has no boundaries. Highlighting unity and joy across generations, the campaign went viral on Instagram, inspiring many with the boundless spirit of womanhood.

Adidas - International Woman's Day – HY.AM STUDIOS

International Woman's Day

Find out how we created a successful brand and user experience for FINN. HY.AM STUDIOS are experts in brand experiences and ecommerce.

FINN - A sustainable car subscription service – HY.AM STUDIOS

A Sustainable Car Subscription Service

Find out how we created a modern online shopping experience for lala Berlin. HY.AM STUDIOS are the experts for branding and e-commerce.

lala Berlin - Celebrating differences – HY.AM STUDIOS

Celebrating Differences

Find out how we support Hugo Boss with their digital out-of-home marketing. HY.AM STUDIOS are the experts for branding and marketing.

Hugo Boss - Bringing Hugo Boss to the streets – HY.AM STUDIOS

Bringing Hugo Boss to the streets

To launch FW24 Part II, Wasted Paris partnered with HY.AM STUDIOS for a one-night activation at OPEN—featuring a capsule collection, exhibition, film screening, and live concert. A raw, real expression of skate and streetwear culture in Berlin.

Wasted Paris Berlin Pop-up – HY.AM STUDIOS

Wasted Paris Berlin Pop-up

Find out how we supported Noma Noma in making its mark as a sustainable lifestyle brand. HY.AM STUDIOS are experts in branding and marketing.

noma noma - a conscious companion becomes a personal style icon – HY.AM STUDIOS

A conscious companion becomes a personal style icon

At ABOUT YOU FASHIONMANIA SS25, Goldwell partnered with HY.AM STUDIOS to lead creative and social storytelling. From influencer casting to behind-the-scenes content, we crafted the brand's voice across every touchpoint.

Goldwell x ABOUT YOU FASHIONMANIA SS25 – HY.AM STUDIOS

ABOUT YOU FASHIONMANIA SS25

Find out how we developed a luxurious shopping experience for Marlo Laz. HY.AM STUDIOS are experts in branding and e-commerce.

Marlo Laz - A luxury shopping voyage – HY.AM STUDIOS

A luxury shopping voyage

Find out how we created a vibrant digital brand world for lala Berlin. HY.AM STUDIOS are the experts for branding and e-commerce.