Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN

Celebrating 4 years of Partnership with Hugo Boss

Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN

Celebrating 4 years of Partnership with Hugo Boss

Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN

Celebrating 4 years of Partnership with Hugo Boss

Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN

Celebrating 4 years of Partnership with Hugo Boss

Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN

Celebrating 4 years of Partnership with Hugo Boss

Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN

Celebrating 4 years of Partnership with Hugo Boss

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CREATIVE HELP SERVICES

SINCE 2017

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mint & berry by Zalando
The world needs more romance

Berlin-based fashion brand mint & berry offers modern, feminine pieces that marry simplistic chic with vintage charm. For this project, we brought the brand’s emotional #moreromance campaign to life through immersive digital solutions, featuring an imaginative microsite complete with a shoppable lookbook, social media integration, and a raffle module.

mint & berry - The world needs more romance
mint & berry - The world needs more romance

01 A vibrant digital experience

With the immersive microsite and its shoppable campaign lookbook, we created an engaging digital brand experience.

The expressive micro-animations and the dynamic background that changes colours as you scroll have helped to translate the abstract themes of love and empathy into a compelling visual language.

mint & berry - The world needs more romance

02 Automated integration of user generated content

We developed an automated social media integration for the microsite to display the audience's campaign engagement on Instagram, filtered by specific hashtags.

mint & berry - The world needs more romance

03 Daily audience engagement

Our costum-developed sweepstake module invited audiences from across mint & berry’s channels to win a unique prize every day for 14 days.

mint & berry - The world needs more romance
mint & berry - The world needs more romance

Outcome

Under tight deadlines, we successfully translated the emotional themes of the campaign into a vibrant digital brand experience, resulting in the collection selling out fast and strong audience engagement on Instagram.

In the end, mint & berry were so pleased with the results that our partnership has continued as the digital lead agency for all of Zalando’s private labels (zlabels).

"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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