On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

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A CREATIVE STUDIO

FROM BERLIN

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Hinge

"In the Right Hands"

Brand Activation / Social Media / Culture & Community / Dating & Lifestyle
Hinge x LAP Prompt Poll Activation
To launch Hinge’s new Prompt Polls feature in Germany, we partnered with local favorite LAP Coffee to create a daytime takeover that blurred the line between brand activation and weekend hangout. From concept to guestlist and creator rollout, we turned a simple product moment into a culturally attuned experience—low pressure, high impact, and built to travel.
Hinge x LAP Prompt Poll Activation

Making It Stick

This was about landing Hinge right in Berlin—casual, social, and built for the moment. With a curated guestlist, local DJs, and a crowd that felt more scene than stunt, the space came alive. Custom cups, sticker sheets, and low-pressure content moments turned a feature drop into a hangout worth sharing. Personal, playful, and rooted in real connection. This is how a dating app becomes part of the culture.

Hinge x LAP Prompt Poll Activation
Hinge x LAP Prompt Poll Activation
Hinge x LAP Prompt Poll Activation
Hinge x LAP Prompt Poll Activation
Hinge x LAP Prompt Poll Activation

The campaign made Hinge feel present in Berlin—not just as a dating app, but as part of the culture it speaks to. The event packed out. All 7,000 cups were picked up within days. UGC rolled in from creators and casuals alike. And the stickers? Still showing up long after the last matcha was poured.

"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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