We approached this project as a conversation. As a brand, gitti has a clear goal: to define a new, more relatable standard of beauty for their industry. At each step of this process, we helped gitti ensure that their branding strategy was in harmony with this goal. By creating a safe space for open collaboration, we helped them find a mutually agreed upon focus point for their brand that felt true to the diverse and supportive community they have built. 

The result: A bold, playful, inclusive brand identity and easy-to-use e-commerce experience capturing gitti’s aspirational vision and personality. With our distinctive art direction, we provided gitti with updated brand guidelines and a sophisticated, functional visual design language for their online shop, to help bring their brand to life. 

Find out how we helped gitti create a new, more inclusive beauty industry. HY.AM STUDIOS are experts in branding and e-commerce.

Gitti - A better beauty brand – HY.AM STUDIOS

A better beauty brand

Without a clear strategy of their own, gitti was struggling to find a brand focus that everybody agreed on. Through a series of workshops with their team, we made sure that everyone’s voices and ideas were heard – leading to a refined, cohesive result. 

We introduced a distinct and authentic art direction for their product imagery and campaigns, reifying gitti’s empowering, inclusive, and positive brand image.

Reimagining their existing brand identity, we established unified new brand guidelines to guarantee that gitti’s visual language remains lively and consistent throughout – helping to boost brand recognition. 

Supported by our brand team, we leveraged a sophisticated visual design language, combined with bold photography, into a inspirational online shopping experience, which blends aspirational content with e-commerce. 

We introduced an easy-to-use configurator, allowing customers to combine their favourite colours into a personalised nail polish set. 

From the beginning, our goal was to help gitti boost brand recognition by emphasising their diversity of people and products. In the end, we also supplied gitti with the tools to translate their brand mission and core values into a unique and consistent brand story across all channels. Through this authentic visual language, gitti is one step closer to making their vision of a new, more inclusive beauty industry a reality. 

GittiA better beauty brand

GittiA better beauty brand

01 A brand strategy from scratch

02 Authentic & empowering

03 A holistic brand experience

04 Better buying

05 Personalised purchases

Outcome

Related Work