On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

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Goldwell

"ABOUT YOU FASHIONMANIA SS25"

Social Media / Content Production / Fashion / Beauty
At ABOUT YOU FASHIONMANIA SS25, Goldwell took the spotlight as exclusive hair partner, setting the tone for the show’s beauty direction. HY.AM STUDIOS was tapped to lead the creative—from influencer casting to social storytelling, art direction, and production. Across three high-energy days, we shaped the narrative from the inside out: capturing moments on and off the runway and producing everything from behind-the-scenes stories to full styling reels that amplified the brand across platforms.
Goldwell – Social Media & Content Production "ABOUT YOU FASHIONMANIA SS25": Photo showing a model with hair clips in his hair, being styled by hairdressers with hairdryers x HY.AM Studios
Goldwell – Social Media & Content Production "ABOUT YOU FASHIONMANIA SS25": Photo showing model boards for "Female", "Male", and "Dancer" categories x HY.AM Studios
Goldwell – Social Media & Content Production "ABOUT YOU FASHIONMANIA SS25": Photo showing a young person with hair clips in their wet hair, preparing backstage x HY.AM Studios
Goldwell – Social Media & Content Production "ABOUT YOU FASHIONMANIA SS25": Photo showing stylists preparing a model's hair backstage at a fashion show x HY.AM Studios
Goldwell – Social Media & Content Production "ABOUT YOU FASHIONMANIA SS25": Photo showing a hairstylist's hand adjusting a clip in a model's short bob haircut backstage x HY.AM Studios
Goldwell – Social Media & Content Production "ABOUT YOU FASHIONMANIA SS25": x HY.AM Studios
Goldwell – Campaign "ABOUT YOU FASHIONMANIA SS25": Photo showing two models with dark skin and styled hair, one wearing a denim jacket and a cross necklace, the other a leather jacket, by HY.AM
Goldwell – Social Media & Content Production "ABOUT YOU FASHIONMANIA SS25": Photo showing a model with long dark hair and a black strapless top, lit by dramatic shadows x HY.AM Studios
Goldwell – Social Media & Content Production "ABOUT YOU FASHIONMANIA SS25": Photo showing a model wearing a pale yellow slip dress with tie details against a dark background x HY.AM Studios
Goldwell – Social Media & Content Production "ABOUT YOU FASHIONMANIA SS25": Photo showing a model with a short haircut and sunglasses wearing a blue mesh top and bikini bottom x HY.AM Studios
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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