Goldwell

At ABOUT YOU FASHIONMANIA SS25, Goldwell took the spotlight as exclusive hair partner, setting the tone for the show’s beauty direction. HY.AM STUDIOS was tapped to lead the creative—from influencer casting to social storytelling, art direction, and production. Across three high-energy days, we shaped the narrative from the inside out: capturing moments on and off the runway and producing everything from behind-the-scenes stories to full styling reels that amplified the brand across platforms.