Wasted Paris is a skate-rooted streetwear brand known for its raw aesthetic, subcultural edge, and deep connection to European skate culture. For FW24 Part II, the brand came to Berlin to connect with the city on its own terms—not through ads, but through real presence.

Berlin’s underground scenes don’t follow trends—they create them. That means showing up with the right people, in the right space, and letting the community lead. OPEN was built for exactly this: a space for upcoming brands to activate their world and connect with culture directly.

As part of our ongoing mission to support emerging creative voices, HY.AM hosted the Happy When It Rains activation at OPEN. We supported Wasted Paris with local production and connections to Berlin’s creative network—offering a plug-and-play space where they could launch their latest capsule in collaboration with the local artist Sérgio Ben Mário, showcase a photo exhibition, and premiere their new skate film.

The event brought together Wasted Paris’ community and Berlin’s scene under one roof and closed the night with a live performance by Carlo Karacho. A real moment, captured and shared by the people who were there.

To launch FW24 Part II, Wasted Paris partnered with HY.AM STUDIOS for a one-night activation at OPEN—featuring a capsule collection, exhibition, film screening, and live concert. A raw, real expression of skate and streetwear culture in Berlin.

Wasted Paris Berlin Pop-up – HY.AM STUDIOS

Wasted Paris Berlin Pop-up

The activation delivered exactly what it set out to: presence, connection, and energy. Berlin’s skate and creative crowd filled the space. The film, photos, and product launch were all brought to life through real community participation. No spectacle—just the right setup, in the right place, with the right people.

Wasted Paris

"Wasted Paris Berlin Pop-up"

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