On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

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Hugo Boss

"Boss Collection"

Fashion / Social Media
BOSS tasked us with creating social media and display ads to engage a younger, fashion-forward audience. We developed bold visuals and messaging that showcased the collection’s modern aesthetics, appealing to today’s digital-savvy demographic.
Hugo Boss – Brand Design "Boss Collection": Photo showing a man in a dark suit and cape sitting on a stool in front of a grey curtain x HY.AM Studios
Hugo Boss – Brand Design "Boss Collection": Photo showing Naomi Campbell in a grey oversized coat and matching suit with wide-leg pants x HY.AM Studios
Hugo Boss – Brand Design "Boss Collection": Mockup showing a collage of models wearing BOSS eyewear x HY.AM Studios
Hugo Boss – Brand Design "Boss Collection": Photo showing a close-up of a hand with tattoos, wearing a "BOSS" necklace, a ring, and a bracelet x HY.AM Studios
Hugo Boss – Brand Design "Boss Collection": Screenshot showing a man wearing a pinstripe suit and a watch x HY.AM Studios
Hugo Boss – Brand Design "Boss Collection": Mockup showing three social media story frames featuring a man wearing a watch, a close-up of a BOSS watch, and a woman wearing a watch x HY.AM Studios
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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