Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN
Celebrating 4 years of Partnership with Hugo Boss
Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN
Celebrating 4 years of Partnership with Hugo Boss
Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN
Celebrating 4 years of Partnership with Hugo Boss
Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN
Celebrating 4 years of Partnership with Hugo Boss
Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN
Celebrating 4 years of Partnership with Hugo Boss
Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN
Celebrating 4 years of Partnership with Hugo Boss
Nike was in the market for an interactive landing page to promote the launch of their new Champions League away kits. We joined the project to develop an edgy digital design concept tailored towards millennials with a passion for football.
Nike was in the market for an interactive landing page to promote the launch of their new Champions League away kits. We joined the project to develop an edgy digital design concept tailored towards millennials with a passion for football.
To position football as an all-encompassing phenomenon, we combined and juxtaposed images of famous football players and stadiums with those of rappers and local influencers – evoking the gritty spirit of Berlin streets.
After incorporating the client’s brand codes, we enhanced the design with a vibrant rose colour and eye-catching graphics. Opting for a sophisticated yet raw editorial approach, we also edited, modified and remixed the original Nike campaign images.
After gaining valuable insights into target users, we focused on delivering a mobile-first, shoppable lookbook – which was later adapted for desktop.
We created a seamless online shopping experience enabling the user to browse hundreds of items without leaving the campaign micro-site. Simple and clutter-free product modals and an easy-to-use navigation further fostered a frictionless user experience.
By designing an edgy lookbook, we were able to inspire thousands of football lovers to create their own style while driving company sales and generating widespread exposure for local celebrities.
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