HUGO, the sister brand of BOSS, recognized the potential to connect with a younger, more progressive audience. Through a series of innovative, cross-channel campaigns, we crafted global ads that embodied the brand’s creativity and individuality. With a keen focus on platforms relevant to this audience, such as TikTok and in-game advertising within popular online games like Roblox, we ensured HUGO’s message resonated with the next generation of consumers.
Hugo BossHugo Collection
HUGO, the sister brand of BOSS, recognized the potential to connect with a younger, more progressive audience. Through a series of innovative, cross-channel campaigns, we crafted global ads that embodied the brand’s creativity and individuality. With a keen focus on platforms relevant to this audience, such as TikTok and in-game advertising within popular online games like Roblox, we ensured HUGO’s message resonated with the next generation of consumers.
