Lime

Spring Starts Here: Lime x Matchasome

To kick off Lime’s spring campaign, we partnered with Matchasome for a one-day pop-up on Torstraße celebrating the return of Berlin’s outdoor season.

Signature matcha drinks, live DJ sets, and seasonal flower giveaways created an easy daytime hang for creators, tastemakers, and the local community. Parked Lime scooters and bikes framed the street scene, naturally weaving the brand into the everyday culture of the neighborhood.

Creators helped build anticipation in the days leading up to the event. Inspired by the viral “What’s in your bag?” format, local influencers packed their Lime baskets with spring essentials—from flowers and snacks to fashion pieces—sharing playful, personal posts that teased the pop-up and filled feeds with “OMW to the first pop-up of spring” energy.

The experience extended Lime’s wider spring campaign into the real world—turning the first warm days of the year into a moment of connection, content, and movement.

Last Rays of Summer: Lime x Studio Kloof

As Berlin’s warm season came to an end, we teamed up with Studio Kloof for a laid-back autumn brand experience inviting the community out for one last coffee and music moment before winter.

Guests gathered outside the studio for warm drinks, curated sounds, and relaxed conversations in the late afternoon sun. Lime rides brought people to the space and became part of the social rhythm of the gathering—turning a simple coffee stop into a small cultural moment.

Creators once again played a key role in amplifying the experience. Through spontaneous content and social storytelling, influencers captured rides, coffee moments, and conversations that reflected the nostalgic feeling of Berlin’s final warm days—extending the moment naturally into the city’s wider community.