On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

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Peso

"Online Shop Redesign"

E-commerce / Fashion
Peso, a leading streetwear brand founded by Justin Fuchs in 2016, is known for its exclusive, limited-edition drops and a dedicated community of fans. As part of their digital relaunch, we not only redesigned their online shop but also refined their visual identity and art direction, ensuring a cohesive, bold aesthetic throughout the user experience. The result is a sleek, mobile-first website with an editorially-inspired layout that highlights Peso’s unique collections and strengthens engagement with their growing audience
Peso – Brand Design, E-Commerce, Experience Design "Online Shop Redesign": Screenshot showing a model wearing a black parachute jacket and pants, with product images and details on the left x HY.AM Studios
Peso – Brand Design, E-Commerce, Experience Design "Online Shop Redesign": Photo showing a man with curly hair wearing a leopard-print jacket and embellished jeans, standing in a desert-like setting with cacti x HY.AM Studios
Peso – Brand Design, E-Commerce, Experience Design "Online Shop Redesign": Photo showing seven men standing in front of large black letters spelling "PESO" x HY.AM Studios
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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