24-0520 GZ 2401

GIZEH

"Rolling Forward; Social Refresh"

Social Media / Lifestyle
With more than 100 years of heritage, GIZEH had the legacy but needed a new kind of relevance. As part of a broader repositioning, social media was identified as a key channel to reach younger, more recreational audiences. HY.AM STUDIOS led the transformation of GIZEH’s social presence—from strategic foundations and content system design to daily execution—elevating the brand into a premium, modern, and community-first space.

Built for Culture

We shaped GIZEH’s social presence from the ground up—defining a distinct voice, bold art direction, and a content architecture built to resonate with today’s culture. Today, we support the brand with full-scale execution across all channels. From content planning and creative concepting to account management and community interaction, we run GIZEH’s social media end-to-end. The result is a feed that moves with culture, speaks with consistency, and positions social as a key driver of the brand’s marketing.

Showing Up IRL

We took the brand off-grid and into the scene, covering festivals and cultural events like Rave the Planet with social-first formats and playful product prompts. The result? GIZEH’s most engaging post to date—proof that showing up where culture happens pays off.

Gizeh - Social Media Retainer
Gizeh - Social Media Retainer

Since taking over in August 2023, GIZEH’s Instagram following has grown by more than 50%. The new strategy delivered higher engagement, boosted UGC, and made the brand feel recognisable, relevant, and genuinely in tune with its new community. More than just a content refresh, it became a key driver of GIZEH’s broader repositioning—blending legacy with lifestyle.

"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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