Nude Project is one of Spain’s fastest-rising streetwear brands—built by a young team who’ve turned culture-led marketing into a growth engine. In just a few years, they’ve scaled from a passion project to a European reference point for how to connect with Gen Z. For their next move, they set their sights on Berlin, aiming to feel out the city’s energy and meet its creative crowd face-to-face—no hard sell, just pure connection.


Berlin’s grassroots creative culture isn’t easy to crack. It’s built on authenticity, niche networks, and music. To make real impact, the brand had to go beyond retail and become part of the community’s rhythm.

For their first step into Berlin, Nude Project needed more than a venue, they needed a space that could carry their energy. We hosted their pop-up in our space, supporting the production end-to-end including sourcing, logistics, and connecting them with local creatives like H.A.N.D. HiFi to bring the idea to life. The day’s atmosphere blended southern energy with Berlin’s underground beat: spinning vinyls, live sets closed by renowned DJ Desiree, tasty drinks by LAP Coffee and collaborations that felt native to the city.

To test the waters in Berlin, Nude Project teamed up with HY.AM STUDIOS for a one-day pop-up at OPEN. Blending fashion, music, and local collabs into a takeover that felt more like a community hangout than a store.

Nude Project Berlin Pop-up – HY.AM STUDIOS

Berlin Pop-up

Berlin doesn’t give its attention easily, but Nude Project got it in a single day. From the beginning, the place was packed, the line never stopped, and the city’s creative network had a new point of connection. What started as a test became proof: Berlin’s ready for more.

Nude Project

"Berlin Pop-up"

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