On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

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lala Berlin

"lala forever"

lala Forever is lala Berlin’s circular fashion solution, which allows customers to trade in their pre-loved lala pieces for resale. As a result, these pieces get a new life and Lala’s customers can shop a more affordable, eco-friendly collection. To help promote this special solution, we ideated a campaign direction playing upon themes such as sustainability, sharing, and community.
lala Berlin – Brand Design "lala forever": Screenshot showing a woman wearing sunglasses and a patterned top, with colorful graphic elements x HY.AM Studios
lala Berlin – Brand Design "lala forever": Photo showing a hand holding a striped tote bag with a lala Berlin logo against a blue, abstract background with flowers x HY.AM Studios
lala Berlin – Brand Design "lala forever": Graphic showing the text "LOVE. WEAR. SHARE." and the lala Berlin logo x HY.AM Studios
lala Berlin – Brand Design "lala forever": Photo showing a repeating pattern of two models with colorful graphic elements and the "lala forever" logo on a light blue background x HY.AM Studios
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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