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Hugo Boss - Bringing Hugo Boss to the streets – HY.AM STUDIOS

Working closely with the HUGO BOSS team, we developed multiple DOOH assets – from small screen ads to expansive, digital billboards – for a broad range of campaigns. Depending on the occasion and the location, these ads were either geared towards attracting customers to specific stores or else generating overall brand awareness.

Bringing Hugo Boss to the streets

For BOSS’s brand relaunch – the biggest investment the client had ever made in their brand – we curated and fine-tuned a set of explosive, attention-grabbing ads – featuring an all-star, celebrity cast – to capture the energy of “being your own BOSS.” 

Inspired by the generosity and joy of the holidays, we developed a series of DOOH ads for BOSS’s “Unwrap the Holidays” campaign. Featuring the client’s global brand ambassador, Chris Hemsworth, these ads captured the spirit of the season with lighthearted yet glamorous visuals.

02 Celebrating the holidays with Hemsworth

Our DOOH ads ran in over 30 cities including the fashion capitals of the world (Paris, London, New York, and Milan), thereby generating global brand awareness for HUGO BOSS on a local scale.

Hugo BossBringing Hugo Boss to the streets

Hugo BossBringing Hugo Boss to the streets

01 A new face for the brand

02 Celebrating the holidays with Hemsworth

Outcome

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