CREATIVE HELP SERVICES
SINCE 2017
© 2024
01 An evolved brand identity
By redefining Marlo Laz’s colour palette and typographies, we helped to update and expand their brand identity digitally with a visual language that captured the immersive visual experience and desert aesthetic of the brand’s in-person shopping experience.
02 Digitising the Marlo Laz experience
Taking the core elements of the brand and its pieces, we established a vibrant aesthetic experience online. This included identifying evocative shapes, symbols, and colours and infusing them into the site’s functional elements.
03 Spotlighting the products
To pay tribute to the high quality of Marlo Laz’s artisanal, luxury products, we included elements that would illustrate the brand’s own creative journey – from a mood board and scrapbook-style images to handwriting-esque typography.
04 A playful user journey
Starting from the site’s editorial-inspired homepage, we established an immersive user journey that highlights the products through statement imagery, playful copy, user-friendly navigation, and simple, engaging product pages.
Outcome
We set up a fully integrated and scalable shop system for the brand, powered by Shopify – leaving the door open for future projects and growth.
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