On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

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A CREATIVE STUDIO

FROM BERLIN

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09-2024 AD 2412

adidas

"Adizero Berlin Marathon Campaign"

Sports / Campaign / Production
To celebrate the 50th anniversary of the Berlin Marathon, Adidas launched a limited-edition collection spotlighting the Adizero Boston 12 and Adizero Pro 3 shoes. We were tasked with creating a campaign to amplify the collection’s unique blend of performance and heritage. Leading the concept, art direction, production, and post-production, we developed two distinct narratives: one celebrating the pure joy of running, and the other emphasizing the relentless drive for peak performance.
adidas – Social Media Campaign "Adizero Berlin Marathon Campaign": Photo showing a male runner in adidas gear running on a street at night x HY.AM Studios
adidas – Social Media Campaign "Adizero Berlin Marathon Campaign": Photo showing a runner's legs and feet in motion on a dark road at night, wearing adidas Adizero shoes x HY.AM Studios
adidas – Social Media Campaign "Adizero Berlin Marathon Campaign": Photo showing a runner in silhouette against a dramatic sunset sky, with a car driving past x HY.AM Studios
adidas – Social Media Campaign "Adizero Berlin Marathon Campaign": Photo showing a close-up of a sweaty male runner wearing a black cap and tank top, looking determined x HY.AM Studios
adidas – Social Media Campaign "Adizero Berlin Marathon Campaign": Photo showing the text "YOU GOT THIS" in white on a black background x HY.AM Studios
adidas – Social Media Campaign "Adizero Berlin Marathon Campaign": Photo showing a flock of birds flying against a pale sky with a dark building in the foreground x HY.AM Studios
adidas – Social Media Campaign "Adizero Berlin Marathon Campaign": Photo showing a runner in adidas gear on a city street x HY.AM Studios
adidas – Social Media Campaign "Adizero Berlin Marathon Campaign": Photo showing runners in motion on a city street x HY.AM Studios
Adidas – Campaign "Adizero Berlin Marathon Campaign": Photo showing four runners on a street in Berlin with the Brandenburg Gate and TV Tower in the background by HY.AM
adidas – Social Media Campaign "Adizero Berlin Marathon Campaign": Photo showing the text "YOU GOT THIS" in white capital letters on a black background x HY.AM Studios
Adidas – Campaign "Adizero Berlin Marathon Campaign": Photo showing runners and the text "YOU GOT THIS" on a billboard by HY.AM
Adidas – Campaign "Adizero Berlin Marathon Campaign": Photo showing runners and campaign slogans displayed on posters in a public space by HY.AM
Adidas – Campaign "Adizero Berlin Marathon Campaign": Photo showing three posters featuring runners and Adidas branding by HY.AM
Adidas – Campaign "Adizero Berlin Marathon Campaign": Photo showing two grid-covered portraits of a female runner, surrounded by spray paint cans and a shoe, by HY.AM
adidas – Social Media Campaign "Adizero Berlin Marathon Campaign": Photo showing a hand holding a reference photo of a female athlete against a wall with a large eye mural x HY.AM Studios
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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