To celebrate the 50th anniversary of the Berlin Marathon, Adidas launched a limited-edition collection spotlighting the Adizero Boston 12 and Adizero Pro 3 shoes. We were tasked with creating a campaign to amplify the collection’s unique blend of performance and heritage. Leading the concept, art direction, production, and post-production, we developed two distinct narratives: one celebrating the pure joy of running, and the other emphasizing the relentless drive for peak performance.
AdidasAdizero Berlin Marathon Campaign
To celebrate the 50th anniversary of the Berlin Marathon, Adidas launched a limited-edition collection spotlighting the Adizero Boston 12 and Adizero Pro 3 shoes. We were tasked with creating a campaign to amplify the collection’s unique blend of performance and heritage. Leading the concept, art direction, production, and post-production, we developed two distinct narratives: one celebrating the pure joy of running, and the other emphasizing the relentless drive for peak performance.
