CREATIVE HELP SERVICES
SINCE 2017
© 2024
01 An authentic ad campaign
The display and social ads we created for BOSS’s global brand refresh highlighted the brand’s core purpose – “being your own BOSS” – through an intimate, humanised lens. By integrating the client’s updated set of visual brand codes, we also helped to boost awareness of BOSS’s new and improved visual identity on a global scale.
02 A broad reach
We developed ad content for all relevant social platforms – from Instagram to TikTok to YouTube. Our ads also spanned a wide range of native, affiliate and digital-out-of-home (DOOH) channels, and were featured in shopping centres and airports across the world.
03 Global impact on a local scale
In order to appeal directly to distinct national audiences, we translated our ads into 18 different languages. Furthermore, we supported the client with regional distribution – such as specially-tailored DOOH ads and local traffic campaigns.
Outcome
A record-breaking success, the BOSS refresh campaign garnered billions of impressions across social media and immediately boosted global awareness for the company's new brand image.
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