Warner Music Group operates globally, but its Central Europe division communicates across markets, teams, and cultures. While a global corporate identity was already defined, its regional application needed sharper expression and a more consistent visual standard—without breaking alignment with the global brand system.

The brand system existed, but its day-to-day application didn’t live up to its potential. Internal teams adapted assets independently, leading to fragmented communication, uneven quality, and social content that felt restrained rather than expressive. The task wasn’t to redesign the brand—but to raise the bar on how it shows up across channels.

HY.AM partnered with Warner Music Group Central Europe to refine the regional application of its global brand system—creating a consistent, expressive visual language for social media and internal communication across Central Europe.

A Refined Brand System for Central Europe – Warner Music Group x HY.AM

A Refined Brand System for Central Europe

We translated the global system into a clear, adaptable asset framework for social media and internal communication—spanning LinkedIn, Instagram, TikTok, presentations, screens, and everyday comms. The result: fewer ad-hoc decisions, stronger consistency, and a recognisable Warner presence in every context.

Every asset was built as a template, not a one-off. Clear rules, repeatable formats, and flexible modules empowered teams to work faster—while maintaining quality, coherence, and creative integrity.

Instead of redesigning the brand, we sharpened how it shows up. The result is a coherent, expressive system that brings Warner Music Group Central Europe’s communication back into focus—clear, confident, and built to scale across teams and channels.

Warner Music

"A Refined Brand System for Central Europe"

One Visual Language, Across Channels

Designed for Real Use

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