Zign by Zalando
Everday essentials with an edge
Show
Show
Year
2019
Industry
Fashion
Project Category
Experiences
Services
Animation
Development
SEO
UX/UI Design
Approach
From the very beginning, we wanted to create something useful but unusual to meet Zign’s needs. What we needed to figure out was how to leverage the brand’s detail-oriented approach into a visual language that felt true to their DNA. To achieve this, we worked in close collaboration with the client’s design team – from ideation to creation.
Solution
The project’s main challenge was to translate our abstract, complex concept into a seamless, technical solution. In the end, we choose to create a virtual gallery the user can explore while moving through the site.
A dynamic shopping experience
Our visual design established an impression of infinite possibilities, to encourage the user to discover Zign’s collection in a playful way. Our custom animations, meanwhile, created an experience that felt both authentic and considered.
A dynamic shopping experience
Our visual design established an impression of infinite possibilities, to encourage the user to discover Zign’s collection in a playful way. Our custom animations, meanwhile, created an experience that felt both authentic and considered.
