On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

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Goldwell

"ABOUT YOU FASHIONMANIA SS25"

Social Media / Content Production / Fashion / Beauty
Bei der ABOUT YOU FASHIONMANIA SS25 stand Goldwell als exklusiver Hair-Partner im Rampenlicht und setzte den Ton für die Beauty Direction des Events. HY.AM STUDIOS übernahm die kreative Leitung – von Influencer Casting über Art Direction und Produktion bis hin zum Social Storytelling. An drei energiegeladenen Tagen haben wir die Narrative von innen heraus geformt: mit Momenten auf und abseits des Runways, Behind-the-Scenes-Stories und Styling-Reels, die die Brand über alle Kanäle hinweg sichtbar gemacht haben.
Goldwell – Social Media & Content Production "ABOUT YOU FASHIONMANIA SS25": Photo showing a model with hair clips in his hair, being styled by hairdressers with hairdryers x HY.AM Studios
Goldwell – Social Media & Content Production "ABOUT YOU FASHIONMANIA SS25": Photo showing model boards for "Female", "Male", and "Dancer" categories x HY.AM Studios
Goldwell – Social Media & Content Production "ABOUT YOU FASHIONMANIA SS25": Photo showing a young person with hair clips in their wet hair, preparing backstage x HY.AM Studios
Goldwell – Social Media & Content Production "ABOUT YOU FASHIONMANIA SS25": Photo showing stylists preparing a model's hair backstage at a fashion show x HY.AM Studios
Goldwell – Social Media & Content Production "ABOUT YOU FASHIONMANIA SS25": Photo showing a hairstylist's hand adjusting a clip in a model's short bob haircut backstage x HY.AM Studios
Goldwell – Social Media & Content Production "ABOUT YOU FASHIONMANIA SS25": x HY.AM Studios
Goldwell – Campaign "ABOUT YOU FASHIONMANIA SS25": Photo showing two models with dark skin and makeup, one wearing a denim jacket and cross necklace, the other a leather jacket by HY.AM
Goldwell – Social Media & Content Production "ABOUT YOU FASHIONMANIA SS25": Photo showing a model with long dark hair and a black strapless top, lit by dramatic shadows x HY.AM Studios
Goldwell – Social Media & Content Production "ABOUT YOU FASHIONMANIA SS25": Photo showing a model wearing a pale yellow slip dress with tie details against a dark background x HY.AM Studios
Goldwell – Social Media & Content Production "ABOUT YOU FASHIONMANIA SS25": Photo showing a model with a short haircut and sunglasses wearing a blue mesh top and bikini bottom x HY.AM Studios
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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