On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

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A CREATIVE STUDIO

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Hugo Boss

"Hugo Collection"

Fashion / Social Media
HUGO, die Schwestermarke von BOSS, erkannte das Potenzial, eine jüngere und progressivere Zielgruppe anzusprechen. Durch eine Reihe innovativer, kanalübergreifender Kampagnen haben wir globale Anzeigen entwickelt, die die Kreativität und Individualität der Marke verkörpern. Mit einem besonderen Fokus auf für diese Zielgruppe relevante Plattformen wie TikTok und In-Game-Werbung in beliebten Online-Spielen wie Roblox haben wir dafür gesorgt, dass HUGOs Botschaft bei der nächsten Generation von Konsumenten ankommt.
Hugo Boss – Brand Design "Hugo Collection": Photo showing a person wearing a blue HUGO jacket with white lettering, with the HUGO logo displayed on the left x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a woman with blonde hair and a man with brown hair wearing denim and blue jackets against a blue background x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Billboard showing two young women in denim outfits posing with the HUGO logo x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a person wearing a black hoodie with a blue flower logo and futuristic sunglasses x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a woman in a black dress holding a vintage camera, with a vintage TV screen displaying her face x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a man with curly hair wearing a black denim jacket with a sherpa collar against a red, textured background x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a man and woman posing against a red background x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a man with curly hair wearing a black jacket and t-shirt with a graphic print, sitting on a chair against a red textured background x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a grid of social media and display ads featuring models in Hugo clothing x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a young man in a black suit and sneakers sitting on a bench against a red background x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a young man holding a video camera, wearing a grey blazer and white shorts, with "HUGO GO" hearts and social media icons on a red background x HY.AM Studios
Hugo Boss – Brand Design "Hugo Collection": Photo showing a model in a white suit holding a pink heart against a red background with "HUGO" text overlays x HY.AM Studios
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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