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Zign by Zalando

Everyday essentials, with an edge

For Berlin-based fashion brand Zign, it’s all about the details. Specializing in statement leather footwear and accessories, Zign makes up-scale items for the daring, confident and bold at an affordable price. To capture this unapologetic originality, we created a unique, interactive brand experience micro-site.

Project Details

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Year

2019

Industry

Fashion

Project Type

Services

Digital Architecture

Experience Design

Animation

Development

Microsite

Approach

From the very beginning, we wanted to create something useful but unusual to meet Zign’s needs. What we needed to figure out was how to leverage the brand’s detail-oriented approach into a visual language that felt true to their DNA. To achieve this, we worked in close collaboration with the client’s design team – from ideation to creation.

Solution

The project’s main challenge was to translate our abstract, complex concept into a seamless, technical solution. In the end, we choose to create a virtual gallery the user can explore while moving through the site. 

A DYNAMIC SHOPPING EXPERIENCE Our visual design established an impression of infinite possibilities, to encourage the user to discover Zign’s collection in a playful way. Our custom animations, meanwhile, created an experience that felt both authentic and considered.

A DYNAMIC SHOPPING EXPERIENCE

Our visual design established an impression of infinite possibilities, to encourage the user to discover Zign’s collection in a playful way. Our custom animations, meanwhile, created an experience that felt both authentic and considered.

Weitere Projekte
IBB VenturesInvesting in Berlin’s future
Walter KnollThe Essence of Excellence
Kiomi by ZalandoClassic not conventional
InstagramLinkedInBehanceDribbble
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