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Zign by Zalando

Everyday essentials, with an edge

For Berlin-based fashion brand Zign, it’s all about the details. Specializing in statement leather footwear and accessories, Zign makes up-scale items for the daring, confident and bold at an affordable price. To capture this unapologetic originality, we created a unique, interactive brand experience micro-site.

Project Details

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Year

2019

Industry

Fashion

Project Category

Experiences

Services

Animation

Development

SEO

UX/UI Design

Approach

From the very beginning, we wanted to create something useful but unusual to meet Zign’s needs. What we needed to figure out was how to leverage the brand’s detail-oriented approach into a visual language that felt true to their DNA. To achieve this, we worked in close collaboration with the client’s design team – from ideation to creation.

Solution

The project’s main challenge was to translate our abstract, complex concept into a seamless, technical solution. In the end, we choose to create a virtual gallery the user can explore while moving through the site. 

A DYNAMIC SHOPPING EXPERIENCE

Our visual design established an impression of infinite possibilities, to encourage the user to discover Zign’s collection in a playful way. Our custom animations, meanwhile, created an experience that felt both authentic and considered.

A DYNAMIC SHOPPING EXPERIENCE

Our visual design established an impression of infinite possibilities, to encourage the user to discover Zign’s collection in a playful way. Our custom animations, meanwhile, created an experience that felt both authentic and considered.

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