INSTAGRAM AGENCY

Instagram remains the most important platform for fashion and beauty brands. With over 3 billion monthly active users and one of the highest purchase intent rates of any social media platform, Instagram is where brand perception translates into buying decisions (Source: Meta, September 2025).

As a social media agency in Berlin, we develop Instagram strategies that go beyond beautiful feeds. We combine aesthetic standards with data-driven performance, for brands like Hugo Boss, Bumble, and Goldwell that don't just want to be present on Instagram, but relevant.

Instagram Marketing — More Than Just Posts

Instagram has evolved from a photo-sharing platform into a complete marketing ecosystem. Reels, Stories, Carousels, Guides, Shopping, Broadcasts. Each format has its own logic and its own audience.

Instagram in numbers (2025):

• Over 3 billion monthly active users worldwide ( Meta / Mark Zuckerberg, September 2025)
• 90% of Instagram users follow at least one business account ( Instagram Internal Data)
• Instagram Reels reach 2x more non-followers than other formats, while Carousels drive the highest engagement rates ( Socialinsider, 2026)
• 44% of users shop weekly through Instagram ( Instagram for Business)

Instagram is shifting: users now actively tune their feeds, removing topics and telling the algorithm exactly what they want to see. Content that does not earn retention simply disappears, regardless of budget or posting frequency.

For fashion, beauty, and lifestyle brands, Instagram is the core of any digital brand presence.

Our Instagram Services

Instagram Strategy & Content Planning

We develop a social media strategy for your Instagram presence tailored to your brand and audience. That means: audience analysis, competitive audit, content pillars, format mix, posting frequency, and KPI definition.

No copy-paste templates. Every strategy is custom because every brand is different.

Reels & Short-Form Video

Reels are the growth format on Instagram. The algorithm prioritizes Reels over static posts and rewards accounts that publish them consistently. We produce Reels that feel platform-native and bring your brand to life: from product launches and styling content to behind-the-scenes moments.

We work closely with our TikTok team to leverage cross-platform synergies: content that works on both platforms is adapted, not duplicated.

Content Creation & Visual Identity

Instagram is visual. Your feed is your storefront, and every post communicates your brand identity. Our content team produces content that is both aesthetically compelling and strategically effective:

• Feed posts with a consistent visual identity
• Story content for engagement and closeness
• Carousel posts for depth and education
• UGC curation and community content
• Product photography and styling content

Community Management

Instagram thrives on interaction. Comments, DMs, Story reactions, polls: every interaction is an opportunity to deepen the relationship with your community. Our community management team handles the daily care of your Instagram community. On-brand, authentic, and at the speed the platform demands.

Influencer & Creator Marketing

Instagram remains the number one platform for influencer marketing in fashion and beauty. We identify creators who align with your brand, coordinate collaborations, and integrate influencer content into your overall strategy.

Instagram for Fashion & Beauty — Our Specialization

Fashion and beauty are the DNA of Instagram. As an agency that specializes in these industries, we understand the dynamics:

Fashion on Instagram: Collection launches, lookbooks, Fashion Week coverage, streetstyle. We translate fashion worlds into Instagram content that excites your community and drives purchase intent. For Hugo Boss, we demonstrated how a brand refresh can be communicated on Instagram without losing existing followers.

Beauty on Instagram: Tutorials, swatches, before/after, ingredient education. Beauty content on Instagram follows its own rules. With Goldwell, we combined event content with Instagram storytelling to bring the brand visually into new audiences.

Lifestyle & Events: Instagram is the platform where events live on. From Bumble Making the First Move to brand activations, we transform physical experiences into digital stories that multiply reach.

Case Studies

• Hugo Boss — Brand Refresh: Instagram strategy for the brand repositioning. New visual style, creator content, community building for a younger audience.
• Bumble — Making the First Move: Pop-up event in Berlin, accompanied by an Instagram campaign that bridged online and offline.
• Goldwell — ABOUT YOU FASHIONMANIA SS25: Fashion event content that positioned the brand in the fashion context on Instagram.
• Hugo Boss — Hugo Collection: Content strategy for the Hugo Collection launch with Reels, Stories, and creator collaborations.
• Adidas — Archive Content Series: A three-week social-first series that brought iconic archive products back into the Instagram feed. 1.8M views and standout engagement.

Instagram Reels — A Format Strategy Built to Grow

Reels are Instagram's growth format, but only when used strategically. We work with a clear format framework: 60–70% of Reels output goes to proven Scale Formats (styling POVs, product-in-motion, creator collabs), while 20–30% is allocated to Test Formats: new hooks, unexpected angles, format experiments. Every format is evaluated monthly on followers gained per post, not reach alone. Formats that don't deliver get cut. Formats that perform get scaled. Our Reels production integrates platform-first cutdowns from larger productions, so content feels native while carrying real production value. If you're active on TikTok too, our TikTok team ensures cross-platform content is adapted, not duplicated.

An example: for adidas Germany, we created a three-week, social-first content series built around iconic products from the archive, at a time when most brands were chasing what's next. What started outside the brand calendar became a scalable series of Reels and feed content. The result: 1.8 million views, standout engagement, and a renewed spotlight on the adidas archive as a living part of the brand.

Instagram Shopping & Social Commerce

Instagram has evolved into a full commerce channel. Product tags, the Shop tab, in-app checkout: for fashion and beauty brands, shopping integration is part of the content strategy. Interactive formats like polls, quizzes, and stickers turn passive inspiration into active decisions. Content needs to be designed for where someone actually is in their buying journey. We connect Instagram's shopping tools directly to your organic content flow, so inspiration leads to conversion without friction. For a broader look at content-driven commerce strategy, explore our content agency.

Instagram Community Management — Presence That Builds Loyalty

An active community takes consistent work. It takes consistent daily effort: responding to Story interactions, setting up DM automation for first-response touchpoints, moderating comments with the right brand voice. Our community management team handles this work seven days a week, with priority windows around drops and campaigns. The insights we collect from your community feed directly back into content and creator planning.

Our Process

Audit & Analysis

Assessment of your current Instagram presence, competitive analysis, audience insights.

Strategy & Content Plan

Monthly content plan for Instagram with a defined format mix across Reels, Carousels, Stories, and Static posts. We write creative briefs per format series and define the tone of voice and hook logic for each content type.

Content Production

Production across all formats: Reels, feed posts, Stories, Carousels. Platform-native and on-brand. Hook-first: every post is built to stop the scroll in the first two seconds.

Community & Engagement

Daily community management, engagement strategies, social listening. Weekly performance checks identify early which formats and topics are working.

Reporting & Optimization

Monthly performance reports with clear stop/start/scale decisions per format. KPIs: follower growth, engagement rate, Reels views, website clicks.