A CREATIVE STUDIO
FROM BERLIN
© 2026
Organic reach alone is no longer enough. Average organic reach on Facebook is below 5%, on Instagram 7-10% ( Hootsuite, 2025). For brands that want to grow, paid social media advertising is the lever that scales organic content.
As a social media agency in Berlin, we combine creative ads with data-driven optimization. Our approach: creative-first. Ads that do not look like advertising, but like the content your audience consumes voluntarily.
Instagram Advertising
Instagram is the number one platform for fashion and beauty advertising. With over 2 billion users and advanced shopping features, Instagram advertising offers a direct path from inspiration to conversion. Running Instagram ads that actually perform requires creatives that integrate seamlessly into the feed.
We develop ads that feel like organic Instagram content: Reels Ads that do not stand out as advertising in the full-screen feed, Story Ads placed between organic Stories, Carousel and Shopping Ads with direct product tagging. Our creatives are built from a deep understanding of what works organically on the platform. No "Buy now!" banners, but content that delivers value and converts along the way. On the targeting side, we work with Custom Audiences from your CRM, Lookalike Audiences built from your best customers, and Interest-Based Targeting for upper-funnel stages. For fashion and beauty brands, Instagram is the most powerful paid social instrument, when the creative is right.
Our Instagram Ad Formats:
- Reels Ads: Full-screen video ads in the Reels feed, the highest-engagement format on Instagram
- Story Ads: Immersive, full-screen ads between organic Stories
- Feed Ads: Image and carousel ads in the main feed
- Shopping Ads: Product tagging directly in ads for seamless purchase experiences
Facebook Ads
Facebook remains the targeting champion. No other network offers comparable options for audience segmentation, lookalike audiences and retargeting. This is especially true for Facebook advertising in the lower funnel.
As a Facebook ads agency, we build campaign structures that are thought through from awareness to conversion. We rely on platform-native creatives rather than repurposed TV spots: static ads, videos and carousels that work in the feed because they look like feed content. A/B testing is a fixed part of every campaign. Creatives that do not perform get replaced. The ones that win get scaled. Retargeting strategies re-engage users who have already interacted with your brand and guide them purposefully toward conversion. Anyone serious about Facebook advertising needs a clean account structure, clear funnel logic, and creatives that fit the moment.
Our Facebook Ad Services:
- Campaign structure and account setup
- Audience targeting and audience building
- Creative development (static, video, carousel)
- A/B testing and creative iteration
- Retargeting strategies
- Reporting and ROAS optimization
TikTok Ads
TikTok is the platform with the highest growth potential for paid social. Spark Ads (the format that runs organic creator content as ads) achieve on average 142% higher engagement rates than standard ads ( TikTok for Business, 2024).
The key difference from other platforms: TikTok rewards authentic content, not production budget. Our TikTok ads are built on the same principle as our organic content: creator-adjacent, lo-fi, platform-native. We work with influencers whose organic posts we extend as paid reach via Spark Ads, rather than building expensive ad sets on cold audiences. In-Feed Ads run seamlessly in the For You feed, TopView secures maximum visibility on app launch, and Branded Hashtag Challenges activate community participation. For social commerce, this matters more than ever: TikTok has identified emotional ROI (identity, belonging, meaning) as a core purchase driver in 2026, meaning shoppable formats need to communicate the why behind the buy, not just the what. For brands looking to reach a younger audience, TikTok advertising is essential today.
Our TikTok Ad Formats:
- Spark Ads: Organic posts or creator content as paid ads
- In-Feed Ads: Native video ads in the For You feed
- TopView: Premium placement on app launch
- Branded Hashtag Challenges: Community activation through sponsored challenges
CAMPAIGN STRATEGY
Paid social strategy based on your business objectives. From awareness to conversion, with clear funnel architecture and per-platform budget allocation.
AD CREATIVE
Creative-first advertising. Ads that look and perform like native content. Static, video, carousel, platform-native and audience-appropriate.
AUDIENCE TARGETING
Data-driven targeting: custom audiences, lookalike audiences, interest-based and retargeting. We find your audience where they are most receptive.
BUDGET OPTIMIZATION
Intelligent budget distribution across platforms and campaigns. We optimize continuously for maximum ROAS and shift budget to where it performs best.
A/B TESTING
Systematic creative testing: headlines, visuals, formats, CTAs. Winners are scaled, losers are replaced. Data-driven, not gut feeling.
PERFORMANCE REPORTING
Transparent reports with all relevant KPIs: ROAS, CPA, CPM, CTR, conversion rate. Real-time tracking and monthly deep-dive analyses.
Creative-First Ads: Advertising That Doesn't Look Like Advertising
The biggest lever in paid social is the creative. According to Meta (2025), creative quality accounts for 56% of campaign success. Ignore that, and you pay more for worse results.
Our approach: the best paid social ads come from organic content insights. We analyze which formats, hooks and lengths perform best on your channels organically, then transfer those learnings directly into paid creatives. Creator content from our influencer work is repurposed as Spark Ads and Branded Content, because it feels authentic and is not perceived as advertising by audiences. Creator-led recommendations act as trust accelerators, converting through emotional validation rather than sales pressure. We test hooks, formats and CTAs systematically against each other, based on data, not gut feeling. Winners get scaled. Losers get replaced. For fashion, beauty and lifestyle brands, this means ads with the look and feel of editorial content or community content, produced by a content agency that knows both worlds.
Paid Social Strategy & Optimization
Social media advertising is more than throwing budget at ads. A well-thought-out strategy determines whether you succeed or waste money.
Budget Allocation: The majority of budget goes into follower- and conversion-optimized growth campaigns. A significant share flows into creator content amplification, because these ads feel the most authentic and deliver the best engagement rates. The remainder is reserved for format and CTA tests that feed continuous learning. Budget follows performance, not preferences. We optimize weekly, actively monitor frequency and fatigue, and adjust allocations before results drop.
Creative Testing: The best audience targeting is useless if the creative does not convince. We test systematically: headlines, visuals, formats, CTAs. Winners are scaled, losers are replaced.
Funnel Architecture: From awareness through consideration to conversion. Each phase requires its own ads, its own audiences and its own creatives.
ROAS Optimization: We track return on ad spend in real time and optimize continuously. Monthly performance readouts show what actually moved the needle.
Case Studies
- adidas — Berlin Marathon 2025: Paid amplification of a social media campaign. Scaling organic content into the target audience through targeted ads.
- Hugo Boss — Brand Refresh: Integrated paid and organic strategy for the brand refresh. Ads that carried the repositioning into the target audience.
- Nike — All Football Everything: Paid social for an iconic football campaign. Authentic content scaled through Instagram and Facebook ads.
- Daniel Wellington — Reintroducing Daniel Wellington: Paid social strategy for the relaunch in Germany. Instagram and Facebook ads with creator content.
- DFB — Women's World Cup Campaign: Social ads for a national sports campaign. Reach and visibility for women's football.
- Hugo Boss — Bringing Hugo Boss to the Streets: DOOH and digital paid distribution for the iconic brand image.
The biggest lever in paid social is the creative. Those who bring both together win.
FAQ
