A CREATIVE STUDIO
FROM BERLIN
© 2026
Influencer marketing is a core pillar of every successful brand strategy. The crucial difference between paid posts and real brand impact lies in authenticity. As a social media agency in Berlin, we develop influencer strategies that go beyond reach and create genuine brand loyalty.
According to Influencer Marketing Hub (2025), the average ROI for influencer marketing is $5.78 for every dollar invested. For fashion and beauty brands, this figure is often even higher, provided the right creators are deployed with the right strategy.
Micro-Influencers & Creator Partnerships
The days when a single celebrity could move the market are over. Micro-influencers (10,000-100,000 followers) achieve on average 2-3x higher engagement rates than macro-influencers, on Instagram typically 2-4% compared to 1-2% for macro-influencers ( StackInfluence, 2025).
Creator Scouting & Matching: We identify creators whose audience aligns with your target group, not just demographically, but in values, aesthetics and lifestyle. For fashion brands: creators who authentically live your style. For beauty brands: creators who genuinely test products.
Long-Term Partnerships Over One-Off Posts: A single sponsored post fades fast. We build long-term relationships between brands and creators: as brand ambassadors, co-creators or community voices. That builds credibility.
Content That Does Not Look Like Advertising: The best influencer campaigns feel like organic content. We brief creators so they integrate your brand into their own style naturally.
Typology Over Reach
Not every creator fits every brand. And not every campaign needs the same type of creator. That is why we work with a clear typology built around campaign objectives, not follower counts alone.
High-Reach Drivers bring new audiences into your brand world. They deliver discovery and awareness, measured by cost per follower, not vanity metrics. Scalable Seeding Creators form the backbone of a sustainable influencer strategy: multiple activations per month, high relevance, measurable follower gains per post. Credibility Voices work slower but deeper. Their KPIs are saves, profile visits and retention. They build the kind of trust no paid ad can buy.
Every month we run a creator scorecard review. Creators who perform get scaled. Those who do not deliver get paused or replaced by new voices. No creator stays on the lineup automatically. Every collaboration has to justify itself through numbers.
Authority in social media is earned through relevance, not follower count. Creators who function as trusted curators or niche experts build deeper trust than any mega-influencer can, and platforms increasingly reward content that drives saves, comments and shares over content that simply accumulates passive impressions. That is why we prioritise topical alignment over reach when selecting creators.
Influencer Marketing for Fashion & Beauty Brands
Influencer marketing is the most effective channel for fashion and beauty: 75.6% of all brands plan a dedicated influencer budget ( Influencer Marketing Hub Benchmark Report, 2025), and in the beauty segment, creator content demonstrably drives higher conversion rates than traditional advertising.
Fashion: Collection launches, Fashion Week coverage, streetstyle content, lookbook collaborations. For Hugo Boss, we developed creator campaigns that brought the brand to new audiences on TikTok and Instagram.
Beauty: Product launches, tutorials, honest reviews, GRWM formats. In the beauty space, trust is everything. That is why we prefer working with creators who have loyal, engaged communities.
Sport & Lifestyle: For Adidas, we connected creator content with live events: from training preparation through race day to community activation.
CREATOR SCOUTING
Data-driven identification of creators who fit your brand. We evaluate audience quality, engagement patterns and brand fit, not just follower counts.
CAMPAIGN CONCEPTING
Creative campaign concepts that give creators room for their own style while conveying your brand message. Platform-native and audience-appropriate.
INFLUENCER MANAGEMENT
From initial contact through contract negotiation to content approval. We handle the complete management of your creator relationships.
CONTENT PRODUCTION
Creator content that does not look like advertising. Briefing, production and quality assurance, for TikTok, Instagram, YouTube and more.
PAID AMPLIFICATION
Repurpose the best creator content as Spark Ads or Branded Content Ads. Creator content achieves 2-3x higher click-through rates than traditional ad creatives.
PERFORMANCE TRACKING
Reach, engagement rate, click-through rate, conversions, cost per engagement. We track and optimize continuously in real time.
The Monthly Workflow
A good influencer campaign does not run once. It has a rhythm. At the start of each month, we source and vet new creators, assign them to their role (High-Reach, Seeding or Credibility) and develop individual briefs that balance creative freedom with clear brand direction. We then coordinate posting schedules, collab mechanics and secure usage rights and whitelisting approvals before a single post goes live.
During the campaign, we track creator performance at the individual level, not just at the campaign level. At month's end, the creator scorecard review answers the decisive question: who scales, who pauses, who gets replaced? This governance layer is what separates a professional influencer strategy from a loose collection of sponsored posts.
Creator Content as Paid Asset
The best creator content does not stop at the organic post. The top-performing assets get repurposed as Spark Ads on TikTok or as boosted Reels and whitelisted ads on Instagram, delivering significantly higher click-through rates than traditional ad creatives. This directly bridges influencer marketing with your paid social strategy, making every creator collaboration twice as valuable.
Creator-Driven Content Production
Influencer marketing and content creation are increasingly converging. Creators are not just distribution channels. They produce content that often outperforms traditional productions: authentic, close to the target audience, platform-native.
- Paid Amplification: The best creator content is repurposed as Spark Ads (TikTok) or Branded Content Ads (Instagram). Creator content achieves 2-3x higher click-through rates than traditional ad creatives.
- Organic Brand Content: Creator content on your own brand channels.
- UGC Programs: A constant stream of authentic brand content beyond individual campaigns.
Case Studies
- Goldwell — ABOUT YOU FASHIONMANIA SS25: Influencer casting and social storytelling at one of the key fashion events — creator partnerships with live event content.
- Daniel Wellington — Reintroducing Daniel Wellington: Creator network building across seasonal activations. Paid social with creator content for the German relaunch.
- adidas — First. But Not Last. (IWD 2025): Purpose-driven creator campaign for International Women's Day with authentic influencer partnerships.
- adidas x Union Berlin — Beyond the Game: Athletes and creators in a collaboration uniting sports influencer marketing with community activation.
- Hugo Boss — Brand Refresh: Creator strategy for the brand repositioning. Fashion and lifestyle creators on TikTok and Instagram brought the new brand identity to younger audiences.
- Bumble — Making the First Move: Street-casting with local micro-creators for an authentic market entry.
Influencer marketing is a mindset. The best campaigns happen when brands trust creators and creators understand brands.
FAQ
