Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN
Celebrating 4 years of Partnership with Hugo Boss
Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN
Celebrating 4 years of Partnership with Hugo Boss
Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN
Celebrating 4 years of Partnership with Hugo Boss
Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN
Celebrating 4 years of Partnership with Hugo Boss
Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN
Celebrating 4 years of Partnership with Hugo Boss
Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN
Celebrating 4 years of Partnership with Hugo Boss
For the American online dating app Bumble, we were asked to create a campaign for the German market to promote the app — where women make the first move — and its unique offering. From the beginning, we wanted this to be an inclusive campaign that reflected Berlin’s authentic and liberal approach towards dating. The idea was to street-cast singles and couples from Berlin's trendiest neighbourhoods and bring them into the studio to talk about their online dating experiences in a fun and relaxed atmosphere. These interviews, which were to be distributed via Instagram and TikTok, were accompanied by an authentic out-of-home campaign.
For the American online dating app Bumble, we were asked to create a campaign for the German market to promote the app — where women make the first move — and its unique offering. From the beginning, we wanted this to be an inclusive campaign that reflected Berlin’s authentic and liberal approach towards dating. The idea was to street-cast singles and couples from Berlin's trendiest neighbourhoods and bring them into the studio to talk about their online dating experiences in a fun and relaxed atmosphere. These interviews, which were to be distributed via Instagram and TikTok, were accompanied by an authentic out-of-home campaign.
To supply Bumble with the best possible understanding of their new market, we provided our client with an extensive consumer insight report on their target audience and German dating behaviours.
We organised promotional events where we distributed silly but useful tokens geared towards specific events and locations. We also facilitated man-on-the-street style giveaways, handing out playful love letters, chocolates and balloons to make passersby feel part of the larger brand journey.
We made Bumble part of the urban landscape through Guerilla marketing techniques and out-of-home advertisements such as bright yellow stickers, featuring funny phrases; water-soluble graffiti, sprayed in front of popular haunts; and posters with tongue-in-cheek messaging.
Over the course of a year, we helped position Bumble as the premium lifestyle dating platform in Germany, making it the preferred choice in online dating for millennials.
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