COMMUNITY MANAGEMENT AGENCY

A strong social media presence does not end with posting. The real connections happen in the comments, the DMs, the reactions, in the direct dialogue with your community. As a social media agency, we know that community management is the core of good social media work.

73% of consumers expect a response within 24 hours or sooner. And 73% say they will buy from a competitor if a brand does not respond on social media ( Sprout Social Index, 2025). Brands with active community management report a 70% increase in customer retention ( CreatorLabz, 2025).

What Is Community Management in the Social Media Context?

Community management goes far beyond answering comments. It is the strategic cultivation of the relationship between a brand and its followers.

Reactive Community Management: Answering comments, handling DMs, monitoring mentions. Quickly, on-brand and with personality.

Proactive Community Management: Initiating conversations, encouraging user-generated content, featuring community members, sparking discussions.

Community Building: Long-term strategies that build a community around your brand. Through consistent interaction, exclusive content and genuine appreciation.

Crisis Management: Negative comments, social media storms, misunderstandings. We respond quickly, de-escalate and act strategically.

adidas: Be Present at Every Crucial Moment

For adidas Germany, we shape the brand's voice on social: always-on engagement that is reactive, authentic, and culturally connected. We amplify athletes and partners, seize real-time opportunities, and turn bold moments into measurable results.

The principle: show up at every culturally relevant moment and gain momentum. Whether sports events, streetstyle moments, or seasonal trends: the brand appears as a trusted, knowledgeable, and culturally attuned presence. The results speak for themselves. Individual @adidasgermany comments regularly generate thousands of likes. A comment like "jogger game: 100/10" earned over 17,000 likes, a real-time react to a sports moment nearly 10,000 likes. The result of our in-house social media engine: spot cultural signals, react instantly, land the right tone every time.

Community Management for Fashion & Beauty Brands

Fashion and beauty communities are especially active and demanding. Followers expect fast answers to product questions, authentic exchange and the feeling of being part of a movement.

Tone of Voice Development: We develop a community tone of voice that fits your brand. Playful and approachable for a young beauty brand. Confident and refined for a fashion label. This tone of voice becomes a hallmark in every comment and every DM.

Community Guidelines & Playbooks: For every brand, we create a playbook with response templates, escalation processes, FAQ answers and tone-of-voice guidelines.

Long-Term Community Management

Sustainable community management shows its full impact over time. For GIZEH, we manage the social media presence long-term, including content creation and community management. Since taking over in August 2023, GIZEH's Instagram following has grown by more than 50% in one year. The new strategy delivered higher engagement, boosted UGC, and made the brand feel recognisable, relevant, and genuinely in tune with its new community. It became a key driver of GIZEH's broader repositioning, blending legacy with lifestyle.

Spotting Trends Before They Go Mainstream

Community management delivers signals. But we go further. We track 500+ cultural sources across fashion, design, food, tech, and youth culture, blending AI-powered analysis with sharp editorial judgment to surface the trends that matter for your brand.

Signal Scanning: 500+ sources tracked across social, editorial, and subculture channels.

Pattern Clustering: AI identifies cross-category patterns that signal emerging cultural shifts.

Trend Forecasting: Actionable trend territories with brand implications and visual direction.

Custom Reports: Bespoke insights tailored to your brand, category, and audience.

For your community, this means we anticipate what will be talked about next. Community management becomes a strategic early-warning system for your entire social media strategy.

Community Management as Part of the Social Media Strategy

Community management works best as part of a holistic social media strategy.

Content-Community Loop: Great content generates interaction. Active community work generates insights for better content. This loop is the engine for organic growth. Recurring questions from the comments become FAQ content. Dominant comment themes feed directly into creative briefs. And strong UGC moments spotted in the community get developed into brand content. The longer this cycle runs, the sharper the entire strategy becomes.

Platform-Specific Community Management: On Instagram, story interactions and DMs matter most. On TikTok, comments and stitches are the currency. We adapt our approach to each platform. Across both, the underlying logic is the same: platform algorithms now weight saves, comments and shares far above likes. Visibility is built precisely where real community work happens. Brand meaning is produced with communities, through reactions, remixing and collective conversation.

Social Listening & Sentiment Tracking: We monitor direct mentions and track what is being said about your brand across the social landscape.

Community Management Tools & Workflows

Effective community management depends on what is built behind it. We work with social listening tools that track not just direct mentions but sentiment and topic patterns in real time. Response templates ensure frequent requests are answered quickly and on-brand without every reply having to be written from scratch. Clear escalation workflows make sure critical issues reach the right people immediately. AI-assisted sentiment analysis helps us spot shifts in community mood early, before they become a problem.

Our Services

• Daily community management across all platforms
• Tone of voice & community playbook
• Social listening & monitoring
• Crisis management
• Monthly community reports with engagement metrics and sentiment analysis
• UGC promotion and integration

How We Do Community Management

We moderate every day, 7 days a week, with priority windows in the morning and early evening when engagement peaks. Drops, campaign launches and viral moments get additional capacity. On top of that, we do proactive engagement on relevant creator and culture accounts outside your own feed, because visibility is built there too. What we observe in the community (recurring questions, sentiment shifts, emerging topics) feeds directly into content and creator planning. Every month we deliver a community report with concrete stop/start/scale recommendations, not just metrics.

Community Management on TikTok vs. Instagram

Community management works differently on every platform. On Instagram, it is about DMs, story replies and comment threads, a channel that rewards closeness and direct dialogue. On TikTok, the comment section is the real playing field: stitches, duets, creator replies and trending threads determine whether a video lands in the community or gets ignored. We adapt our approach for each channel. If you are active on both TikTok and Instagram, we make sure the community work on both platforms is aligned.