MARKETING AGENCY

Social-first marketing means conceiving every marketing initiative from social media channels, as the strategic starting point. According to Statista (2025), social media advertising reaches over 87% of Germany's online population. No other channel comes close to this reach. Social-first doesn't exclude other channels, but social media stands at the center of every strategy: content is developed platform-natively, for the specific formats and algorithms of Instagram, TikTok, and LinkedIn. The result is communication that works in the feed, not advertising adapted for digital channels.

The decisive difference lies in strategic approach. An advertising agency focuses on advertising measures: ads, TV spots, media buying, and campaign planning. A marketing agency thinks more holistically: strategy, positioning, content, social media, branding, community building, events, and performance. HY.AM STUDIOS combines brand building with data-driven performance, for sustainable growth instead of short-term visibility. Brands that rely solely on paid reach today lose relevance in the long term. Modern marketing agencies build brands that grow organically and are culturally anchored.

The most effective solution is often a combination of both. Internal teams know the brand, internal processes, and company culture best. External marketing agencies bring specialized expertise, fresh perspective, cross-industry benchmarks, and scalability. Many of our clients, from Hugo Boss to gitti, work with an internal marketing team for day-to-day operations and use HY.AM STUDIOS for strategy, specialized execution, content production, and campaigns. This hybrid approach maximizes both efficiency and creative quality.

A full-service marketing agency offers the complete spectrum of modern brand communication: social media strategy and management, content creation, influencer and creator marketing, community management, paid social advertising, brand strategy and corporate design, brand activations and events, and AI-powered workflow optimization. At HY.AM STUDIOS, all of these services are united under one roof, with a clear social-first approach. Every deliverable is conceived from the digital touchpoints where your audience actually lives. Get in touch for a tailored service package.

A full-service marketing agency unites all marketing disciplines under one roof: strategy, creation, production, and activation. The advantage over specialized individual agencies lies in seamless integration: brand strategy, content creation, paid social, and influencer marketing are developed and executed by one team, without friction between different service providers. HY.AM STUDIOS operates as a full-service partner with social-first DNA: we combine strategic thinking with creative execution and data-driven performance optimization. The result is cohesive brand experiences across all channels.

For startups in particular, a specialized marketing agency can make the decisive difference. During the growth phase, internal resources for strategic brand work, professional content production, and data-driven performance marketing are often lacking. An agency immediately brings specialized know-how, established creator networks, and scalable processes. At HY.AM STUDIOS, we have accompanied brands like gitti and Bumble from early stages, with brand strategy, social media development, and go-to-market campaigns that deliver measurable results. Get in touch, we advise startups transparently and solution-oriented.

Five criteria are decisive when selecting a marketing agency. First, industry expertise: does the agency have demonstrable experience in your sector? Case studies with comparable brands reveal whether the team understands your audience. Second, strategic depth: strong agencies start with analysis, running audits, competitive research, and audience insights. Third, execution quality: strategy without execution is worthless. Fourth, transparency: clear KPIs, regular reporting, and open communication. Fifth, cultural fit: the best results emerge when agency and brand are aligned. Contact us for a no-obligation introductory conversation.

Every collaboration starts with a structured discovery phase: brand audit, competitive analysis, stakeholder interviews, and audience insights form the strategic foundation. From there, we develop a tailored marketing strategy with clearly defined KPIs. In ongoing engagements, we operate on monthly content plans that re-evaluate formats and output volume based on the previous month's performance. Weekly performance checks determine what gets scaled and what gets cut. Our creator network of over 500 contacts enables authentic influencer partnerships, from seeding to whitelisting.

Berlin is Europe's capital for the creative industries and digital marketing. The city combines international talent, cultural diversity, and a startup density that is unique in Europe. For fashion, beauty, and lifestyle brands, a Berlin-based agency partner means access to an ecosystem of creators, photographers, and cultural practitioners that exists at this concentration nowhere else. HY.AM STUDIOS is deeply embedded in this network, including our own Open Space for brand events, shoots, and collaborations.