Lime, the global leader in shared electric mobility, wanted to bring its spring campaign to life in a way that felt local, joyful, and unmistakably Berlin. The mission: spark an emotional connection between the energy of spring and the brand—driving frequency among current riders and sparking curiosity among new ones.

In Berlin, spring isn’t just a season, it’s a shift in mood. Overnight, life moves outdoors. The opportunity? Make Lime part of that moment. Not as a banner or billboard, but as a ride to your favorite café, a snap of the first spring outfit, or a matcha moment you didn’t plan but had to share.

We teamed up with Matchasome, a go-to for Mitte’s creative, wellness- and fashion-forward crowd, for a one-day spring takeover. Signature matcha drinks, live DJ sets, and seasonal flower giveaways gave the event an easy, joyful energy. 

Visually, the brands were already in sync — both united in lime green. We layered in floral arrangements, parked Lime rides, and subtle co-branding to create a laid-back, photogenic vibe that felt effortlessly on-brand and perfectly in season.

A one-day spring activation for Lime in partnership with Matchasome brought movement, matcha, and music to the streets of Berlin. From flower giveaways to influencer content, this campaign turned the energy of spring into a real-world moment of joy, culture, and connection.

Lime Pop-Up in Berlin - HY.AM STUDIOS

Spring Starts Here: Lime x Matchasome

Inspired by the viral “What’s in your bag?” format, our teaser campaign invited local creators to pack their Lime baskets with spring essentials: flowers, snacks, fashion items, and more. Each post felt beautifully personal, playful, and doubled as an event teaser, filling feeds with “OMW to the first pop-up of spring” energy.

Matchas pouring. The DJ spinning. Creators capturing the scene.The Matchasome pop-up turned into an all-day hang filled with fresh flowers, spring energy, and effortless style. Bikes and scooters lined the sidewalk, framing every street-style shot and giving Lime a visible role in the culture it rides through—young, optimistic, and unmistakably Berlin.

The activation gave us all the spring feels: Hundreds of matchas served, thousands of ride minutes activated, and a wave of UGC across social.

The influencer campaign built early buzz. The pop-up sparked real connection. Post-event content kept the momentum going. More than just a brand moment, the activation made Lime feel like a natural part of the season. Fun, fresh, and ready to ride.

Lime

"Spring Starts Here: Lime x Matchasome"

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