CORPORATE DESIGN AGENCY

Corporate design is the visual component of branding: logo, typography, color palette, design system and brand guidelines. Branding additionally encompasses brand strategy, positioning, messaging framework, tone of voice and brand experience. Corporate design makes visible what brand strategy defines. Without a strategic foundation, corporate design remains decoration. With strategy, it becomes a growth driver. According to the Marq Brand Consistency Report (2025), a consistent visual appearance increases revenue by an average of 23%.

Corporate design (CD) encompasses the visual elements of your brand: logo, typography, color system, design system and brand guidelines. Corporate identity (CI) is the overarching concept and, beyond corporate design, also includes corporate communication (language, tone of voice), corporate behavior (company culture, conduct) and corporate culture. CD is a subset of CI. At HY.AM STUDIOS, we always develop corporate design from the brand strategy, so it looks compelling and strengthens the entire corporate identity.

A professional corporate design comprises six core elements: logo (including responsive variants for different application sizes), typography system (primary and secondary typefaces for headlines, body copy and UI), color palette (primary, secondary and accent colors with defined HEX, RGB and CMYK values), design system (components, grids, spacings and design rules), imagery (art direction for photography, illustration and motion) and brand guidelines (the operational rulebook for application). For fashion and beauty brands, we add packaging design and social media templates as integral components.

A corporate design manual (also called brand book or brand guidelines) is the operational rulebook for applying your visual identity. It documents logo usage (clear space, minimum size, do's and don'ts), typography rules, color specifications, layout grids, imagery guidelines and template libraries. At HY.AM STUDIOS, we create interactive, digital guidelines your team uses daily and that evolve with the brand. A good manual empowers your team to implement the brand independently and consistently.

It is time to modernize your corporate design when one or more of these signals apply: your visual identity does not work on digital touchpoints (social media, mobile, web), your audience has shifted and the design no longer speaks to them, new competitors look fresher and more modern, your design system has become inconsistent (too many interpretations across teams), or your offering has evolved and the design does not reflect that. A brand refresh of individual elements may suffice. A complete redesign is not always necessary. Talk to us, and we will advise honestly on what makes sense.

A focused corporate design project (logo, typography, colors, design system, guidelines) typically takes 6-10 weeks from kick-off to final sign-off. Larger projects with extensive rollout, packaging design and multi-touchpoint implementation can take 3-4 months. The process is iterative with defined feedback loops. No surprises, just collaborative development.

Brand guidelines are indispensable for any brand that communicates through more than one person. Without clear rules, your brand becomes inconsistent over time as different teams, freelancers and partners develop different interpretations. According to Marq (2025), brands with consistent application generate 23% more revenue. Guidelines save time long-term, reduce coordination overhead and protect your brand equity. At HY.AM STUDIOS, we develop living guidelines: interactive documents your team uses daily.

Yes. Especially for beauty and lifestyle brands, packaging design is one of the most important touchpoints. Packaging is simultaneously a point-of-sale experience and social media content (unboxing, flat lays, reels). We develop packaging design derived from the visual identity that convinces both in hand and in the Instagram feed. For gitti, we developed a packaging system that made the brand strategy physically tangible.

Yes. Not every brand needs a complete redesign. Sometimes a targeted brand refresh of individual elements is enough to modernize the brand: a logo redesign, an updated color system or expanding the design system for new digital touchpoints. We advise you honestly on what is necessary and what is not, based on a brand audit. Contact us for an initial assessment.