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branding / social media / e-commerce

The Hairoine Company
A hair care brand for confident women

The Hairoine Company was founded with the idea of breaking industry norms and defining new standards for the beauty market –  starting with accepting their customers as they are. To help position them as a one-stop-shop for highly effective natural solutions for hair care, we created a new brand strategy and a bold new identity – through a feminine lens.

The Hairoine Company - A hair care brand for confident women
The Hairoine Company - A hair care brand for confident women

01 A narrative-driven brand strategy

We defined a brand strategy that fell in line with the female founder’s progressive and community-focused perspective. By building a playful but empowered narrative, we helped the client establish The Hairoine Company as a go-to brand for young women looking for clean, high-quality haircare.

The Hairoine Company - A hair care brand for confident women
The Hairoine Company - A hair care brand for confident women
The Hairoine Company - A hair care brand for confident women

02 Bringing the brand to life

We created a clear visual brand identity – from modern, colourful packaging designs to fresh, feminine graphics and a dynamic new logo. This helped to foster a consistent and engaging brand experience across all touchpoints as well as to give them a blueprint moving forward.

The Hairoine Company - A hair care brand for confident women
The Hairoine Company - A hair care brand for confident women
The Hairoine Company - A hair care brand for confident women
The Hairoine Company - A hair care brand for confident women
The Hairoine Company - A hair care brand for confident women

03 A vibrant social media presence

To bring a joyful, ‘feel-good’ energy to the client’s brand identity, we pieced together an aspirational art direction for their social media communication. This fun, confident visual universe fostered a feeling of community and sisterhood around the new brand

The Hairoine Company - A hair care brand for confident women

Outcome

By aligning the brand’s distinct new visual identity with the vision of its female founder, we helped to position The Hairoine Company as a leading modern, beauty brand for empowered women – all in just a few short weeks.

The Hairoine Company - A hair care brand for confident women
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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