A CREATIVE STUDIO
FROM BERLIN
© 2026
Nude Project
"Store Opening"
Bringing a brand to life
Store openings at this level don't just require logistics, they require fluency in the brand. Nude Project's community has high expectations, and the activation needed to feel native to that world, not bolted on. HY.AM STUDIOS was tasked with co-producing two separate events, a teaser and the opening itself, with full vendor sourcing, talent coordination, custom design elements, and on-site management, all while maintaining the energy and aesthetic that Nude Project's audience expects.
Every detail counts
We approached the project as brand production, not event management. Every touchpoint, from the teaser format to the DJ lineup to the drinks partner to the custom design details, was considered as part of a coherent brand experience, not a checklist of logistics. The teaser anchored around a branded activation at a LAP Coffee kiosk, seeding anticipation in the community a full week before doors opened. The opening itself was built to feel like a party the brand would throw for itself.
Both events landed exactly as intended, strong turnout, an energised crowd, and a client that left the weekend genuinely happy with how everything came together. The teaser successfully built momentum in the week prior, and the Berlin opening delivered the kind of experience Nude Project's community has come to expect: seamless, branded, and worth showing up for.
