In our initial research phase, our team gained valuable insights into the market and Möve’s target audience, granting us a deeper understanding of how to approach the site’s redesign. Once we had aligned on the overall vision, we conducted a three-week creative exploration in close collaboration with the client to come up with a refined shop concept – from fonts to imagery.

We created a clean, engaging new online shop with a modern look and top-of-the-line usability. With an entirely new content architecture and modern storytelling elements, the site offers an elevated, user-friendly shopping experience that highlights the quality of Möve’s products through rich, sensory visuals and refined branding. 

Credit: Imagery by FFINE

Find out how we developed a modern brand and online shop for Möve. HY.AM STUDIOS are the experts for branding and ecommerce.

Möve - A contemporary shopping experience for home textiles – HY.AM STUDIOS

A contemporary shopping experience for home textiles

In order to adapt Möve’s updated brand identity for digital, we conceived a new design system. Using colour schemes inspired by the brand’s recent refresh, we put together a modern, digital look – from typography to updated ecommerce components. 

Stepping away from more traditional collection page designs, we created an editorially-inspired product experience combining mood photography with product cards. 

02 A sensory, experiential collection page

We highlighted the company’s long history and tradition of sustainable practices via the site’s updated ‘About’ page. 

By optimising the flow of the shopping and check-out process, we established a quick and easy purchase journey built for all audiences, regardless of their technical prowess. 

We successfully helped launch Möve’s new brand identity and online shop.

MöveA contemporary shopping experience for home textiles

MöveA contemporary shopping experience for home textiles

01 Digitising the new brand identity

02 A sensory, experiential collection page

03 Putting sustainability first

04 An effortless user journey

Outcome

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