To get a better grasp on IBB’s core characteristics, we conducted in depth research as well as extensive stakeholder interviews. We applied our learnings in three, rapid-fire workshops, in which we defined the brand’s direction and developed an implementation plan for how to make it a reality.  

Working closely with the IBB team, we first rolled out a new, bold, international name: IBB Ventures. We then jumped head first into a 360-degree overhaul of the brand image. This manifested in a  contemporary brand identity as well as a sleek online presence, which aligned the client with the energetic zeitgeist of the Berlin startup world. 

Erfahren Sie, wie wir eine neue moderne Markenidentität für IBB Ventures geschaffen haben. HY.AM STUDIOS sind die Experten für Branding und Kommunikation.

IBB Ventures - Rebranding Berlin's Start-up VC – HY.AM STUDIOS

Investing in Berlin’s future

The new name we developed in close collaboration with IBB’s team helped to establish the firm’s bold, cosmopolitan new brand image.

Working closely with the management team, we conducted a brand sprint to transform individual ideas into a shared understanding of the brand's strategic direction. This in turn brought us one step closer to helping to reposition IBB as an accessible VC for innovative founders and early-stage start-ups.

Across multiple touch points, from a fresh new logo to merchandising and out-of-home campaigns, we helped to amplify and humanise IBB’s revitalised brand identity.

03 A modern and sophisticated brand identity

Through the conceptualisation and development of a responsive, eye-catching website, we created a sleek user experience for founders seeking support and potential funding.

IBB’s fresh new name and brand identity was applauded by the Berlin startup ecosystem. 

IBB VenturesInvesting in Berlin’s future

IBB VenturesInvesting in Berlin’s future

01 A fresh new name

02 A dynamic brand strategy

03 A modern and sophisticated brand identity

04 A sleek digital brand experience

Outcome

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