CREATIVE HELP SERVICES
SINCE 2017
© 2024
21-1907 AA 2101
Alina Abegg
"A cosmic shopping experience"
For the launch of Berlin-based jewelry designer Alina Abegg’s first major collection, “A cosmic escape,” we were asked to refine her brand’s visual identity and develop a new e-commerce site to make her iconic pieces available to an international audience.
A bold, modern art direction
We developed an elevated art direction featuring sleek, minimal lookbooks; revamped packaging in the brand’s signature pink, embellished with a hot-foil stamped logo; an editorial-inspired approach to social media; and custom animations for digital media. While the lettermark and monogram remained untouched, this refresh helped the client define her online aesthetic as equal parts sophisticated, bold, and fun.
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