IBB Ventures
Investing in Berlin’s future
Show
Show
Year
2020
Industry
Finance
Project Category
Branding
Experiences
Services
Animation
Art Direction
Copywriting
Data Analysis
Design
Development
Naming
Research
SEO
Strategy
UX/UI Design
Approach
To get a better grasp on IBB’s core characteristics, we conducted in depth research as well as extensive stakeholder interviews. We applied our learnings in three, rapid-fire workshops, in which we defined the brand’s direction and developed an implementation plan for how to make it a reality.
Solution
Working closely with the IBB team, we first rolled out a new, bold, international name: IBB Ventures. We then jumped head first into a 360-degree overhaul of the brand image. This manifested in a contemporary brand identity as well as a sleek online presence, which aligned the client with the energetic zeitgeist of the Berlin startup world.
A fresh new name
The new name we developed in close collaboration with IBB’s team helped to establish the firm’s bold, cosmopolitan new brand image.
A fresh new name
The new name we developed in close collaboration with IBB’s team helped to establish the firm’s bold, cosmopolitan new brand image.
A dynamic brand strategy
Working closely with the management team, we conducted a brand sprint to transform individual ideas into a shared understanding of the brand's strategic direction. This in turn brought us one step closer to helping to reposition IBB as an accessible VC for innovative founders and early-stage start-ups.
A dynamic brand strategy
Working closely with the management team, we conducted a brand sprint to transform individual ideas into a shared understanding of the brand's strategic direction. This in turn brought us one step closer to helping to reposition IBB as an accessible VC for innovative founders and early-stage start-ups.
A modern and sophisticated brand identity
Across multiple touch points, from a fresh new logo to merchandising and out-of-home campaigns, we helped to amplify and humanise IBB’s revitalised brand identity.
A modern and sophisticated brand identity
Across multiple touch points, from a fresh new logo to merchandising and out-of-home campaigns, we helped to amplify and humanise IBB’s revitalised brand identity.
A sleek digital brand experience
Through the conceptualisation and development of a responsive, eye-catching website, we created a sleek user experience for founders seeking support and potential funding.
A sleek digital brand experience
Through the conceptualisation and development of a responsive, eye-catching website, we created a sleek user experience for founders seeking support and potential funding.
IBB’s fresh new name and brand identity was applauded by the Berlin startup ecosystem.
