On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

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Hugo Boss

"An augmented approach to eyewear"

Social Media / Fashion / 2020
For HUGO’s first ever augmented reality filter on Instagram, we designed a polished yet playful AR experience – featuring the brand’s new sunglasses line. To help HUGO reach a broader audience with this campaign, we also developed a set of accompanying social ads, starring the singer Liam Payne.
Hugo Boss – Brand Design "An augmented approach to eyewear": Photo showing a woman with curly hair wearing oversized pink sunglasses and a plaid blazer x HY.AM Studios
Hugo Boss – Brand Design "An augmented approach to eyewear": Photo showing a woman with curly hair leaning on a man, both wearing sunglasses x HY.AM Studios
Hugo Boss – Brand Design "An augmented approach to eyewear": Photo showing a man wearing black-rimmed glasses and a black jacket, holding sunglasses above his head x HY.AM Studios
Hugo Boss – Brand Design "An augmented approach to eyewear": Screenshot showing a collage of social media posts featuring Hugo Boss eyewear and models x HY.AM Studios
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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