21-0108 FI 2101

FINN

"A Sustainable Car Subscription Service"

Branding / Mobility
FINN – A Sustainable Car Subscription Service "Hero Image Desktop": Photo showing a light grey car driving on a road with a modern building and a geodesic dome in the background by HY.AM
Munich-based start-up FINN was looking for a partner with branding and e-commerce expertise to help to position themselves as a green leader in subscription car services. By revamping their brand's visual identity and customer journey, we brought FINN one step closer to their brand promise: making reliable, sustainable mobility solutions accessible to all.
FINN – Branding "A Sustainable Car Subscription Service": Photo showing a man driving a car on a scenic coastal road by HY.AM
FINN – Branding "A Sustainable Car Subscription Service": Screenshot showing "Brand Values" with "Reliability Simplicity Sustainability" text by HY.AM
FINN – Branding "A Sustainable Car Subscription Service": OOH asset showing a street scene with a FINN car advertisement and pedestrians by HY.AM
FINN – Branding "A Sustainable Car Subscription Service": Screenshot showing the "finn.Auto" app icon on an iPhone screen by HY.AM
FINN – Branding "A Sustainable Car Subscription Service": Website Asset showing a black car driving on a road with text "Driving a car was never that easy." and the logo "finn.auto" by HY.AM
FINN – Branding "A Sustainable Car Subscription Service": Website asset showing three social media story mockups with cars and branding by HY.AM
FINN – Branding "A Sustainable Car Subscription Service": Mockup showing brand guidelines presentation by HY.AM
FINN – Branding "A Sustainable Car Subscription Service": Screenshot showing a grid of nine white line icons on a dark blue background, including a car, speedometer, engine, umbrella, lock, water droplet, gas pump, leaf, and car by HY.AM
FINN – Branding "A Sustainable Car Subscription Service": Billboard showing a white car and the tagline "Driving a car was never that easy." by HY.AM
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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