We kicked off this project with client workshops and iterative design sprints - complemented by creative research and exploration. Working closely with the founders of Creme Guides, we then developed a new visual language that both spoke to the target audience and helped define the new brand direction.  

Find out how we created a new brand and website for Creme Guides. HY.AM STUDIOS are the experts for branding and brand experiences.

Creme Guides - Discovering Europe with style – HY.AM STUDIOS

Discovering Europe with style

By reworking the brand’s art direction, colour concept, and illustrations – scattered throughout the site, to cultivate a sense of imagination and wonder – we established a refined new look and feel.

With usability in mind, we redesigned the website from the ground up and worked on improving the information architecture to optimise the user experience. We also brought the brand to life with a new visual language and artistic direction based on an elegant, feminine aesthetic.

After a content audit, we set about upgrading all aspects of onsite SEO, from providing new page titles, to meta descriptions and URLs. Additionally, we optimised important landing pages through refined keywords and revamped copy.

With the relaunch, we improved the site’s most important metrics and boosted traffic by 30%. The new design also vastly increased inbound leads for advertisement. Over all, the relaunch established Creme Guides as one of the leading independent lifestyle and travel online magazines for the German-speaking market. 

Creme Guides

"Discovering Europe with style"

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