On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

On the Run: adidas Berlin Marathon 2025 Campaign

Bold New Look for Freunde von Freunden

Decoding German Gen Z for Hinge

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© 2026

A CREATIVE STUDIO

FROM BERLIN

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Berlin Brands Group

"Berlin Brands Group"

E-commerce / Lifestyle
Berlin Brands Group – Brand Design "Berlin Brands Group": Screenshot showing a woman rolling dough on a laptop screen with the Klarstein logo x HY.AM Studios
Since 2005, Berlin Brands Group has created, built, and scaled direct-to-consumer brands worldwide. And HY.AM STUDIOS has been their user experience and e-commerce partner for their most successful ventures. Working closely with their marketing and product teams, we redesigned the entire brand and online shopping experience for the following brands: Klarstein, Numan, and Capital Sports.
Berlin Brands Group – Brand Design "Berlin Brands Group": Photo showing two men running on a rocky, desert landscape with the Capital Sports logo overlaid x HY.AM Studios
Berlin Brands Group – Brand Design "Berlin Brands Group": Mockup showing the Capital Sports logo and the vision statement "We inspire athletes to become the best version of themselves" on a running track background x HY.AM Studios
Berlin Brands Group – Brand Design "Berlin Brands Group": Photo showing a person's legs wearing white socks and white sneakers, jumping on a red running track x HY.AM Studios
Berlin Brands Group – Brand Design "Berlin Brands Group": Photo showing a person with their arm raised, with the Auna logo and text overlayed x HY.AM Studios
Berlin Brands Group – Brand Design "Berlin Brands Group": Screenshot showing a smartphone displaying the Auna online store with categories for DAB Radios, Internet Radios, Kitchen Radios, and Car Sound Systems x HY.AM Studios
Berlin Brands Group – Brand Design "Berlin Brands Group": Photo showing two black Octavox 702 MKII White speakers with a price tag overlay x HY.AM Studios
Berlin Brands Group – Brand Design "Berlin Brands Group": Photo showing a woman smiling while rolling dough, with a bag of flour and an egg on the table x HY.AM Studios
Berlin Brands Group – Brand Design "Berlin Brands Group": Screenshot showing the Klarstein online store website with a "Winter Sale" promotion and product images x HY.AM Studios
Berlin Brands Group – Brand Design "Berlin Brands Group": Mockup showing three Instagram posts with food photography for Klarstein x HY.AM Studios
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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