This collaboration required a deep, mutual understanding  of mint & berry’s original idea and target audience. The vision was to foster an experience that acted both as an antidote  to online negativity and as a celebration of the everyday romance of getting dressed. By forming a joint task force,  our two teams worked against the clock to build a set of digital solutions designed to match these goals.

We ended up with a vibrant, imaginative microsite that  evokes the wonder of a day dream through a blend of romantic imagery and the brand’s retro product offering. Keeping  the themes of the #moreromance campaign top-of-mind,  we expanded upon this unique digital design with a shoppable lookbook, automated social media integration, and a 14-day raffle game. OUT– promoted across all channels.

Find out how we supported mint & berry with their brand awareness campaign. HY.AM STUDIOS are the experts for branding and marketing.

mint & berry - The world needs more romance – HY.AM STUDIOS

The world needs more romance

With the immersive microsite and its shoppable campaign lookbook, we created an engaging digital brand experience. 

The expressive micro-animations and the dynamic background that changes colours as you scroll have helped to translate the abstract themes of love and empathy into a compelling visual language.

We developed an automated social media integration for the microsite to display the audience's campaign engagement on Instagram, filtered by specific hashtags.

02 Automated integration of user generated content

Our costum-developed sweepstake module invited audiences from across mint & berry’s channels to win a unique prize every day for 14 days. 

Under tight deadlines, we successfully translated the emotional themes of the campaign into a vibrant digital brand experience, resulting in the collection selling out fast and strong audience engagement on Instagram.

In the end, mint & berry were so pleased with the results that our partnership has continued as the digital lead agency for all of Zalando’s private labels (zlabels).

mint & berry by Zalando

"The world needs more romance"

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