Community Manager

You follow communities, creators, formats and conversations because you’re genuinely interested in them — not because they landed in a trend deck three weeks later.

You know when a brand should enter the chat, what it can meaningfully add and when it should stay out. You can write a sharp reply, spot a conversation that could become content and recognise patterns that tell us something bigger about an audience.

You’re equally structured: able to manage several communities, keep workflows clean and coordinate two working students supporting monitoring and engagement.

At HY.AM, we want Community Management to influence what brands say, create and do — not just what happens after a post goes live.

You’ll own Community Management across several client accounts and work closely with Social, Strategy, Creative and Account teams to turn community signals into better content, smarter decisions and stronger social strategies.

What You’ll Do

Be in the Community

• Own day-to-day Community Management across multiple client accounts.
• Monitor comments, DMs, mentions and relevant conversations across Instagram, TikTok and other platforms.
• Write responses that feel human, culturally aware and unmistakably on-brand.
• Spot conversations, creators, communities and cultural moments our clients should know about.
• Identify emerging behaviours, recurring questions and audience signals early.
• Handle escalations around sensitive or fast-moving situations.

Turn Community Into Insight

The comments section can often tell you something a dashboard cannot.

• Turn community signals into clear recommendations for our Social team and clients.
• Don’t just tell us what happened — tell us what it means and what we should do about it.
• Bring community learnings into briefs, content ideas, campaigns and channel strategies.
• Own regular reporting across your accounts, tracking meaningful patterns in engagement, sentiment and behaviour.
• Help us improve how we measure Community Management beyond vanity metrics.

Keep Things Running

• Manage workflows, priorities, escalation routes and coverage across several accounts.
• Coordinate and guide two working students supporting monitoring and engagement.
• Brief them, review their work and ensure tone and brand behaviour stay consistent.
• Plan coverage around launches, campaigns and cultural moments.
• Occasional evening or weekend coverage is organised through a planned rota — we don’t expect informal always-on availability.

Work Across the Agency

• Work closely with Social Media Managers, strategists, creatives, Account Managers and production teams.
• Bring community thinking into projects early instead of treating CM as the final step after publishing.
• Join client conversations and confidently explain what you’re seeing and what you recommend.
• Use social listening, AI and smarter workflows to make monitoring, analysis and reporting more effective.
• Help us continue developing Community Management as a stronger discipline at HY.AM.

What You Bring

• 3+ years of professional experience in Community Management, social media or a closely related role.
• Experience within a creative or social agency is preferred.
• Experience managing established brands and several accounts or communities at once.
• Strong knowledge of Instagram, TikTok and the wider social landscape.
• Excellent writing skills and a strong instinct for tone of voice.
• Strong cultural radar. You naturally follow communities, creators, formats and conversations across fashion, sport, beauty, lifestyle and youth culture.
• You can tell the difference between something genuinely emerging and something that is simply trending.
• You can read a room — even when the room is a TikTok comment section.
• You’re highly organised. You create structure, manage multiple workstreams and make sure things actually happen.
• You’re comfortable switching between hands-on engagement, reporting and strategic recommendations.
• Experience guiding working students, interns or junior team members is a plus.
• Confidence working directly with clients and explaining your thinking.
• Curiosity around AI, social listening and smarter Community Management workflows.
• Fluent German and English, written and spoken.
• Berlin-based and comfortable working from our Mitte studio at least three days per week.

Why HY.AM

HY.AM is a Berlin-based creative agency working with brands across sport, fashion, beauty, lifestyle and culture. Community Management is something we want to actively build — not simply maintain.

You’ll work closely with the wider social and creative teams, with real ownership over how Community Management develops across the agency and influences what our clients say, create and do.

What we offer

• Real Ownership: Help shape Community Management at HY.AM.
• Interesting Brands: Work across sport, fashion, lifestyle, beauty and culture.
• A Team Around You: Collaborate closely across Social, Strategy, Creative, Account and Production.
• A Small CM Team: Guide two working students supporting monitoring and engagement.
• Room to Grow: Learning budget, industry resources and workshops.
• Berlin Studio Culture: A hybrid setup centred around our Mitte studio.
• Benefits: BVG support, Urban Sports Club, employee bonuses, working abroad, and other HY.AM benefits.
• Beyond the Work: Team dinners, activities, off-sites and everything that makes agency life more than deliverables.

Sounds Like You?

Deeply online, culturally curious and highly organised? We’d love to hear from you.

Tell us about the brands or communities you’ve worked with, what you owned, and one example of something you spotted in a community that influenced what a brand did next.

Questions? Reach out to our People team at

We believe different experiences, perspectives and backgrounds make both our team and our work stronger. We encourage people of all genders, ethnicities, abilities and sexual orientations to apply.