Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN

Celebrating 4 years of Partnership with Hugo Boss

Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN

Celebrating 4 years of Partnership with Hugo Boss

Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN

Celebrating 4 years of Partnership with Hugo Boss

Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN

Celebrating 4 years of Partnership with Hugo Boss

Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN

Celebrating 4 years of Partnership with Hugo Boss

Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN

Celebrating 4 years of Partnership with Hugo Boss

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© 2024

CREATIVE HELP SERVICES

SINCE 2017

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Walter Knoll
The essence of excellence

When the time came to launch their new Sheru shell chair, German furniture icon Water Knoll was in a bind. Normally, new products debut – and gain traction – at furniture fairs. Due to the pandemic, however, the company instead needed a digital launch campaign geared towards a younger, affluent audience. As the client’s lead digital agency, we stepped up to the challenge.

01 A 360-degree communication strategy

To identify and attract new audiences, we put together a comprehensive communication strategy and media plan for all digital platforms. This included the creation and placement of all content and ads, as well as weekly performance evaluations.

Walter Knoll - The essence of excellence

02 A new bold look

We created an entirely new art direction, bringing the product to life through immersive 3D and CGI content with an unparalleled level of detail.

03 A new, high-performance microsite

We first built excitement for and then launched the client’s new website, complete with a custom video reveal of Sheru and a showcase of the chair’s history and features.

Walter Knoll - The essence of excellence

04 An engaging, multimedia experience

We developed a custom 3D model viewer, allowing mobile users to explore Sheru through a vivid, 360-degree experience. In addition, we composed a complete custom soundtrack for all video materials.

05 An authentic ‘making-of’ film

From start to finish, we produced a short film about the creation process of the chair, and the collaboration between its designers – the Austrian design trio EOOS – and Walter Knoll.

Walter Knoll - The essence of excellence

outcome

Sheru was one of the most successful product launches in Walter Knoll’s long history. The campaign also helped to establish the company as a digitally innovative and contemporary premium furniture brand.

Walter Knoll - The essence of excellence
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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