Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN
Celebrating 4 years of Partnership with Hugo Boss
Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN
Celebrating 4 years of Partnership with Hugo Boss
Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN
Celebrating 4 years of Partnership with Hugo Boss
Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN
Celebrating 4 years of Partnership with Hugo Boss
Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN
Celebrating 4 years of Partnership with Hugo Boss
Check out our latest project: ADIDAS - OLYMPICS BRAND CAMPAIGN
Celebrating 4 years of Partnership with Hugo Boss
When the time came to launch their new Sheru shell chair, German furniture icon Water Knoll was in a bind. Normally, new products debut – and gain traction – at furniture fairs. Due to the pandemic, however, the company instead needed a digital launch campaign geared towards a younger, affluent audience. As the client’s lead digital agency, we stepped up to the challenge.
When the time came to launch their new Sheru shell chair, German furniture icon Water Knoll was in a bind. Normally, new products debut – and gain traction – at furniture fairs. Due to the pandemic, however, the company instead needed a digital launch campaign geared towards a younger, affluent audience. As the client’s lead digital agency, we stepped up to the challenge.
To identify and attract new audiences, we put together a comprehensive communication strategy and media plan for all digital platforms. This included the creation and placement of all content and ads, as well as weekly performance evaluations.
We created an entirely new art direction, bringing the product to life through immersive 3D and CGI content with an unparalleled level of detail.
We first built excitement for and then launched the client’s new website, complete with a custom video reveal of Sheru and a showcase of the chair’s history and features.
We developed a custom 3D model viewer, allowing mobile users to explore Sheru through a vivid, 360-degree experience. In addition, we composed a complete custom soundtrack for all video materials.
From start to finish, we produced a short film about the creation process of the chair, and the collaboration between its designers – the Austrian design trio EOOS – and Walter Knoll.
Sheru was one of the most successful product launches in Walter Knoll’s long history. The campaign also helped to establish the company as a digitally innovative and contemporary premium furniture brand.
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