We approached this project by first learning as much as possible about the how and the when of urban riding habits. Through stakeholder interviews, a series of workshops, and surveys with the brand’s customer base, we gained important insight into their mobility needs and buying behaviour. With the user in mind, we conceived the brand's digital narrative and e-commerce experience in a series of sprints, validating our designs through rapid prototyping and user testing.

We developed a sleek digital brand experience, elegantly framing unu as an emerging premium mobility service provider. 

Through storytelling and intuitive UX, we created a sensory, experiential user journey offering visitors the opportunity to easily engage with the scooter and learn more about its features and benefits – a result, that exceeded our clients’ expectations.  

Find out how we designed a modern online shopping experience for Unu. HY.AM STUDIOS are the experts for branding and e-commerce.

unu - Discovering your city with unu – HY.AM STUDIOS

Discovering your city with unu

Through our emotional storytelling, rooted in the founders and their product vision, we helped to humanise the brand. Meanwhile, we also introduced a re-energised new art direction that positioned unu as a premium urban lifestyle brand. 

From browsing to check-out, we created a fully reimagined, modern online shopping experience, which allows users to either book a free test ride or purchase a scooter in just three, easy steps.

With our easy-to-use product configurator, users could explore the scooter’s features and customise their own to their liking – from colour and helmet size to motor strength.

03 A STATE-OF-THE-ART PRODUCT CONFIGURATOR

A year after announcing their new e-scooter, unu launched the product with a bang, receiving favourable reviews and laudatory headlines across the German-speaking media landscape – from Der Spiegel to Chip.de.

unuDiscovering your city with unu

unuDiscovering your city with unu

01 AN ENERGISED NEW BRAND IMAGE

02 A STREAMLINED USER JOURNEY

03 A STATE-OF-THE-ART PRODUCT CONFIGURATOR

Outcome

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