Augmented reality was new – and exciting – territory for HUGO. As such, the client put a lot of trust in us, as their longtime partner, to lay the groundwork for their approach to AR social filters – giving us full creative and engineering freedom. 

By creating high-level, 3D models of the glasses and frames, we built a set of highly accurate, dynamic Instagram filters for both the men’s and women’s sunglasses lines. Each of the filters featured a frame and several sunglasses clip-ons that could be exchanged with just a swipe, for a smooth and intuitive AR experience.

Find out how we developed an AR filter for Hugo Boss' sunglasses collection. HY.AM STUDIOS are the experts in marketing.

Hugo Boss - An augmented approach to eyewear – HY.AM STUDIOS

An augmented approach to eyewear

The hyper-realistic, smooth filters we made for HUGO set a new standard for augmented reality glasses filters. 

Hugo BossAn augmented approach to eyewear

Hugo BossAn augmented approach to eyewear

Outcome

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