We approached this project by first trying to learn as much as possible about the digital insurance landscape and the company's unique selling proposition. With our in-depth understanding of the client's vision and future goals, we then developed a brand strategy that set the strategic framework for brand development and defined the core DNA of the ELEMENT brand.

In order to position ELEMENT as a driving force behind digital transformation in the insurance industry, we developed a refined brand strategy, showcasing the company’s products and services simply and consistently across all touchpoints.

Find out how we developed a modern brand identity for Element Insurance. HY.AM STUDIOS are the branding experts.

Element - The future infrastructure of insurance – HY.AM STUDIOS

The future infrastructure of insurance

By helping ELEMENT to define their mission, vision, and essence, we worked to eliminate ambiguities around their brand. This brought the client one step closer to repositioning themselves as a next-gen, tech-driven leader for the insurance industry.

We settled on the pixel as the perfect visual metaphor for the client’s core values of innovation, disruption, and connection. This became the graphic starting point for a visual language that we built to feel as flexible and adaptable as the product itself.

In order to integrate the client’s core values throughout their many brand touchpoints, we developed guidelines for consistent and coherent messaging across marketing, social media, and sales.

To strengthen ELEMENT’s employer brand, we supplied a framework designed to help them easily and clearly communicate their vision and values with employees. This included sleek merchandise as well as a suite of assets for improving internal communication.

ElementThe future infrastructure of insurance

ElementThe future infrastructure of insurance

01 A stand-out brand direction

02 A sleek new visual identity

03 Bringing the brand to life

04 A coherent, strong employer brand

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