Casper, American mattress company and pioneer of bed-in-a-box products, first entered the French market back in 2017. A few months (and ad campaigns) later, the company was hungry for a fresh take on boosting local brand awareness. Without in-house capacities of their own, they enlisted our help for their first major out-of-home (OOH) campaign for the French market.

01 A playful campaign

Through our creative work, we helped to establish a playful, self-deprecating and relatable brand image for Casper in the French market.

02 A user-friendly micro-site

We developed a specialised landing page for the campaign, to highlight the product’s benefits for a French audience.

Outcome

The campaign was a success both in its original setting and online. It boosted national brand awareness for Casper and significantly increased their sales.

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