After extensive research into the national audience and their sleeping habits, we established a deep understanding of consumer behaviour and the market at large.

Using clever word play, and several witty French sayings – all focused on the topic of sleep – we then designed a fun, accessible OOH campaign to run in the Paris Metro. We aimed to appeal to a broad audience by sparking curiosity in the city’s commuters. 

Find out how we increased Casper's brand awareness in Paris. HY.AM STUDIOS are the experts for successful go-to-market campaigns.

Casper - A better night’s sleep – HY.AM STUDIOS

A better night’s sleep

Through our creative work, we helped to establish a playful, self-deprecating and relatable brand image for Casper in the French market.

We developed a specialised landing page for the campaign, to highlight the product’s benefits for a French audience. 

The campaign was a success both in its original setting and online. It boosted national brand awareness for Casper and significantly increased their sales.

Casper

"A better night’s sleep"

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