20-2305 WK 2001

Walter Knoll

"The essence of excellence"

Digital Experience / Lifestyle
Als es darum ging, den neuen Sheru-Schalensessel auf den Markt zu bringen, stand die deutsche Möbelikone Walter Knoll vor einer besonderen Herausforderung. Normalerweise werden neue Produkte auf Möbelmessen vorgestellt und gewinnen dort an Aufmerksamkeit. Aufgrund der Pandemie musste das Unternehmen stattdessen eine digitale Launch-Kampagne entwickeln, die sich an ein jüngeres, wohlhabendes Publikum richtet. Als führende Digitalagentur des Kunden nahmen wir diese Herausforderung gerne an.
Walter Knoll – Brand Design, E-Commerce, Experience Design "The essence of excellence": Photo showing a close-up of a textured burgundy fabric curving around a dark blue upholstered chair x HY.AM Studios
Walter Knoll – Brand Design, E-Commerce, Experience Design "The essence of excellence": Photo showing a close-up of dark red textured fabric with soft lighting x HY.AM Studios
Walter Knoll – Brand Design, E-Commerce, Experience Design "The essence of excellence": Photo showing a man in glasses examining a roll of dark green fabric in a warehouse filled with rolls of material x HY.AM Studios
Walter Knoll – Brand Design, E-Commerce, Experience Design "The essence of excellence": Graphic showing the quote "We love the strange, the paradox and the spontaneous x HY.AM Studios
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin
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