Walter Knoll
The essence of excellence
Show
Show
Year
2020
Industry
Lifestyle
Services
3D
Animation
AR
Art Direction
Concept
Content
Data Analysis
Design
Development
Film
Research
SEO
Strategy
UX/UI Design
Approach
Having begun work on the client’s new website, we came to the Sheru product launch armed with a deep knowledge about Walter Knoll and its complex target groups. Through a series of creative workshops, we then crafted a key idea for the launch campaign. Carefully aligned with their core values, this guiding concept – ‘the essence of excellence’ – became the campaign’s Northern Star.
Solution
Centred around the design team EOOS’s minimalist vision and Sheru’s high-quality materials, we crafted a digital-first product launch. Introducing both the new chair and the new brand direction, the campaign put a modern spin on the client’s time-honoured dedication to excellence and craftsmanship.
A 360-degree communication strategy
To identify and attract new audiences, we put together a comprehensive communication strategy and media plan for all digital platforms. This included the creation and placement of all content and ads, as well as weekly performance evaluations.
A 360-degree communication strategy
To identify and attract new audiences, we put together a comprehensive communication strategy and media plan for all digital platforms. This included the creation and placement of all content and ads, as well as weekly performance evaluations.
A new bold look
We created an entirely new art direction, bringing the product to life through immersive 3D and CGI content with an unparalleled level of detail.
A new bold look
We created an entirely new art direction, bringing the product to life through immersive 3D and CGI content with an unparalleled level of detail.
A new, high-performance microsite
We first built excitement for and then launched the client’s new website, complete with a custom video reveal of Sheru and a showcase of the chair’s history and features.
A new, high-performance microsite
We first built excitement for and then launched the client’s new website, complete with a custom video reveal of Sheru and a showcase of the chair’s history and features.
An engaging, multimedia experience
We developed a custom 3D model viewer, allowing mobile users to explore Sheru through a vivid, 360-degree experience. In addition, we composed a complete custom soundtrack for all video materials.
An engaging, multimedia experience
We developed a custom 3D model viewer, allowing mobile users to explore Sheru through a vivid, 360-degree experience. In addition, we composed a complete custom soundtrack for all video materials.
An authentic, ‘making-of’ film
From start to finish, we produced a short film about the creation process of the chair, and the collaboration between its designers – the Austrian design trio EOOS – and Walter Knoll.
An authentic, ‘making-of’ film
From start to finish, we produced a short film about the creation process of the chair, and the collaboration between its designers – the Austrian design trio EOOS – and Walter Knoll.
Sheru was one of the most successful product launches in Walter Knoll’s long history. The campaign also helped to establish the company as a digitally innovative and contemporary premium furniture brand.
