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Element

The future infrastructure of insurance

Berlin-based ELEMENT Insurance was in need of a partner who could build them a more vital, impactful brand identity as one of Europe’s leading B2B2C insurance providers. We developed a modern, confident new brand direction for the client, oriented around their ambitious, long-term goals.
Project Details
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Year

2022

Industry

Technology

Project Category

Branding

Services

Animation

Art Direction

Copywriting

Design

Research

Strategy

UX/UI Design

Approach

We approached this project by first trying to learn as much as possible about the digital insurance landscape and the company's unique selling proposition. With our in-depth understanding of the client's vision and future goals, we then developed a brand strategy that set the strategic framework for brand development and defined the core DNA of the ELEMENT brand.

Solution

In order to position ELEMENT as a driving force behind digital transformation in the insurance industry, we developed a refined brand strategy, showcasing the company’s products and services simply and consistently across all touchpoints.

A stand-out brand direction

By helping ELEMENT to define their mission, vision, and essence, we worked to eliminate ambiguities around their brand. This brought the client one step closer to repositioning themselves as a next-gen, tech-driven leader for the insurance industry.

A stand-out brand direction

By helping ELEMENT to define their mission, vision, and essence, we worked to eliminate ambiguities around their brand. This brought the client one step closer to repositioning themselves as a next-gen, tech-driven leader for the insurance industry.

Element - The future infrastructure of insurance

A sleek new visual identity

We settled on the pixel as the perfect visual metaphor for the client’s core values of innovation, disruption, and connection. This became the graphic starting point for a visual language that we built to feel as flexible and adaptable as the product itself.

A sleek new visual identity

We settled on the pixel as the perfect visual metaphor for the client’s core values of innovation, disruption, and connection. This became the graphic starting point for a visual language that we built to feel as flexible and adaptable as the product itself.

Element - The future infrastructure of insurance

Bringing the brand to life

In order to integrate the client’s core values throughout their many brand touchpoints, we developed guidelines for consistent and coherent messaging across marketing, social media, and sales.

Bringing the brand to life

In order to integrate the client’s core values throughout their many brand touchpoints, we developed guidelines for consistent and coherent messaging across marketing, social media, and sales.

Element - The future infrastructure of insurance

A coherent, strong employer brand

To strengthen ELEMENT’s employer brand, we supplied a framework designed to help them easily and clearly communicate their vision and values with employees. This included sleek merchandise as well as a suite of assets for improving internal communication.

A coherent, strong employer brand

To strengthen ELEMENT’s employer brand, we supplied a framework designed to help them easily and clearly communicate their vision and values with employees. This included sleek merchandise as well as a suite of assets for improving internal communication.

Element - The future infrastructure of insurance
Element - The future infrastructure of insurance
Element - The future infrastructure of insurance

Working quickly – in order to deliver the new brand direction before the client’s five year anniversary – we were able to give ELEMENT a modern, meaningful identity that accurately represented their vision, mission, and values.

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